What’s the best Instagram time to post to ensure that a post is seen?
What are the best days of the week to post to Instagram in order to get the highest number of likes? What about the most comments?
We crunched numbers to determine the best time and day to post on Instagram. We’ll help you determine the best time to post for your business and audience.
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Is there a best time to post on Instagram?
Each brand has a slightly different sweet spot for posting on Instagram. That’s because every brand on social media caters to a unique audience with unique behavior patterns.
But don’t give up hope! There are certain best practices that social media marketers can follow to yield great results across the board.
The Instagram algorithm prioritizes recency, so posting when your followers are online is key. This means that, if all else is equal, a newer post will show up higher on the newsfeed than an older one.
Recency is honestly one of the quickest, easiest wins when it comes to optimizing a post for success. (Though we have plenty more tips on getting free Instagram likes if you’re interested).
But beyond that, it’s also important to be clear on your goals for your Instagram marketing strategy. Do you have specific targets around building awareness, higher engagement, or driving traffic? What does success look like to you, and when have your posts achieved that success in the past? Your past wins are a key guideline for when you should be posting overall.
Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear.
Overall best time to post on Instagram for likes, comments and shares
To find these results, we analyzed data from over 30,000 Instagram posts from businesses of all sizes. Then, we consulted with our own social team for insights gained from posting to an audience of 170k followers.
(Drum roll, please…)
The universal best time to post on Instagram is 11 AM on Wednesdays.
We found that users of Instagram are most likely to interact during midday work and midweek. It makes sense – it’s a great time to scroll and take a break. (And liking. (And commenting.
Weekends tend to be the worst for posting and have low engagement on Instagram. This is probably because people are more likely to be out and about than scrolling through Instagram.
Are you planning to post more than once per week? This is a list of the best time to post on Instagram each day of every week
Don’t forget that the times listed below are in US Pacific Time.
Day of the weekTimeMonday12:00 PMTuesday9 :00 AMWednesday11:00 AMSaturday9 :00 AMSunday7:00 PM
Try posting during these peak hours if you are just getting started on Instagram.
We recommend that you adjust your posting schedule as your account grows to match the activity patterns of your audience.
Posting on Instagram Monday is the best time to do it
On Monday, the best time to post is at 12:00 PM. Instagrammers like to get their work week started strong. They’re already looking at their Instagram feeds to take a break during lunchtime.
The best time to post Instagram on Tuesday
On Tuesday, 9:00 AM is the best time to upload on Instagram. The engagement is high between 8-10 am, but it peaks at around 9am.
Posting on Instagram is best on Wednesday
On Wednesday, 11:00 AM is the best time to post. Wednesday also seems to be the day when accounts get the most engagement.
The best time to post Instagram photos on Thursday
On Thursday, the best time to upload on Instagram is at 12:00 PM. The stretch between 11:00 AM and 2:00 PM is generally the best time to post on Instagram any day of the week.
Posting on Instagram best time on Friday
The best time to upload on Instagram is 2:00 PM on Friday. Engagement on Friday is constant throughout the morning, lunch and afternoon hours from 7 AM until 2:00 PM.
Posting on Instagram best time on Saturday
The best time to post Instagram is 9:00 AM on Saturday. Grab the attention of your audience before they start their weekend plans.
Sunday is the best time to post Instagram.
Sunday evenings are the best times to post Instagram. The engagement on Sundays remains fairly consistent through the afternoon and into the evening. The engagement is constant from 12 PM to 8 PM.
When is the best time to upload Reels on Instagram?
Posting Reels anytime of the day will help you grow your Instagram following and engagement. Reels have up to 300% higher engagement rates than regular Instagram videos, according to our data.
Since 2011, Hootsuite has been posting Reels on Instagram to its 170k followers. In that time, Hootsuite has learned that the best time to post Instagram Reels on Monday through Thursday is between 9 AM and 12 PM.
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What are the best times of day to post on Instagram?
How to find the best Instagram posting time using Hootsuite
You can also watch the video to get the answer as well as the tips!
Brayden Cootsuite’s Social Marketing and Employee Advocacy Strategy, Brayden Cohen told us:
We like to post in the early morning or midday. We try to post on Instagram between 8 AM and 12 PM PST, or between 4-5 PM PST during the weekdays.
Hootsuite North American B2B’s Instagram audience responds best to our posts when they are posted in the morning, at lunchtime or during the logging off or sitting down hours of Eastern time.
Remember, it’s not just about what we like. The prime time for different businesses and time zones can be quite different.
Hootsuite Analytics provides a heatmap of activity that shows when Hootsuite Instagram users are online.
Source: Hootsuite Analytics
Cohen and his social team use Hootsuite Impact’s tools to analyze post-performance. The data tells us whether we should keep focusing on the current strategy or change it.
Cohen says the best time to post something on Instagram is when:
We use the past performance to guide us and then we review the second opinion when the audience is on the internet. We’ll try different times if our content doesn’t perform well.
An Instagram content calendar is just as data-driven and effective as your entire marketing strategy.
Here are some Instagram benchmarks and demographics that will help you plan.
Each visit to Instagram lasts approximately 6 minutes and 35 second.63% of American users use Instagram at least once a day42% of American Users check Instagram multiple times a day
Find the best time to post your Instagram posts today
View your most popular posts
Consider first what you want to achieve: brand recognition or engagement. Your Instagram posting strategy may vary depending on what you want to achieve.
Which of your past posts has received the most attention? When did you publish them? Are these posts different than the ones that get likes? What can you learn from the statistics about your most popular content?
You can find the most accurate information by using your Instagram analytics and insights. But not all analytics tools were created equal. You can avoid heavy data analysis by using some social media management tools.
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Hootsuite’s Best Time to Publish tool suggests the best days and times of the week for posting to Instagram based upon your past performance. It analyses your social media posts over the last 30 days and calculates average impressions, engagement rates or day by hour. You can then select the optimal time slots based on performance goals for your account.
When is your audience most active on the internet?
Look at your analytics and see when your followers scroll through their feed.
We need to understand our audience as marketers. If you are targeting college sports enthusiasts on Instagram, the social media habits of these fans might be very different than those of tech executives who wake up at 4AM.
Hootsuite’s Best Time to Publish will automatically convert this data into a heatmap. (See above) You can also experiment by predicting when your Instagram fans are online.
It will suggest time slots that you haven’t tried in the past 30 days if you are looking to try out new tactics.
Take note of when your competitors post
Your competitors might be making the same calculations or experiments as you, depending on your industry. You can keep track of what works for others by using social listening or a complete social competitive analysis.
A Pro Tip: Most brands will post at the hour mark. Post a few moments before or after :00 to avoid the competition.
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Post in your audience’s time zone
You may find that the best time to post is 3 AM if you have an international audience or are located outside of “usual” times zones.
We suggest that you automate your Instagram posts rather than set up some really cruel alarms. A scheduler for Instagram can help you ensure that your posts go up at the correct time every day.
Here’s an overview of the Instagram scheduling feature in Hootsuite:
Monitor and adjust
It’s not just about choosing the perfect filter.
It’s easy to increase your reach by reviewing the numbers. It’s easier than improving your writing or videography skills. Although we’d also recommend that you do it!
Brayden Cohen, from Hootsuite’s Instagram team said: “We review our best-performing posts every week to see if we can gain any insight that could help us improve our social media strategy and posting frequency. We only alter the posting times once every quarter or so.
Cohen said that the impact of the pandemic on 2020 work schedules meant many people would spend less time traveling or taking a lunch break. In response, B2B audiences started spending more time on their smartphones, and Instagram usage began to spread throughout the day.
The world is changing and so are audience habits. Put a reminder on your calendar for you to regularly review and adjust your results.
Consistently show up over the long-term
To reap the benefits of knowing your audience, you need to be systematic in your posting. You may not notice a dramatic increase in your audience every time you post a few minutes earlier than normal. As our data shows, timing is important for Instagram posts. Consistent scheduling can make a difference over time.
Your audience will engage more with your content when they become accustomed to seeing it on their feed. Maintaining your Instagram presence helps you build trust and credibility with your audience.
Instagram’s algorithm will notice if you are able to connect with your audience authentically, as well as your bottom line.
Hootsuite allows you to manage your Instagram account along with your other social media channels, saving time. You can manage your Instagram presence from a single dashboard. Schedule and publish posts. Engage the audience. Measure performance. You can try it for free today.
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Hootsuite gives you personalized recommendations on the best time to post social media.
Get a Free 30-Day Trial of The Best Time to Post Instagram Content in 2023 (Complete Guide).
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