The 14 Best PPC Ad Networks to Marketers

PPC networks are a great option for modern marketers who want to promote their businesses. Google is still the king of pay-per click (PPC) and its Adsense and Google Ads platforms are the most popular.

What are the top PPC advertising platforms? What are their benefits and how can professional marketers use them to improve their advertising strategies?

The pay-per click (PPC), industry will be worth more than $144 billion in 2022 and expected to reach over $190 billion by 2024. Covid-19 couldn’t stop the soaring popularity of search advertising. The PPC advertising platforms are still the best way to reach every business, big or small.

This list of PPC advertising networks will help you decide which is best for you. It includes Google Ads and other alternatives.

We’ll look at all the players, from Google and Microsoft up to smaller ones. Here you might find the perfect Google Ads replacement…

What is PPC?

Pay-per-click advertisements were originally text results in search engine result pages (i.e. Google or Yahoo). The paid SERPs represent a small part of the options available today.

These PPC platforms will display your ads on their partner sites or search results pages. These ads may take the form of:

Native advertising content (sponsored material) In-app advertising Pop-up ads on a website or an app

Google is one of the PPC platforms that offers a wide range of advertising options. Some platforms target niches such as sponsored content or in-app ads.

They are called pay-per click networks but this is a little misleading.

Most common PPC bid options include:

Pay per click (in the form of cost per click, or CPC)Pay per thousand impressions (cost per mile, or CPM)Pay per conversion/acquisition (cost per acquisition, or CPA)

The big ad networks, such as Google and Facebook, offer a much wider range of bid strategies.

List of the best PPC advertising networks

Now that you’ve learned what PPC networks are, it’s now time to determine which one is the best for your advertising strategy. Google Ads alternatives can offer a number of benefits, including less competition, a lower cost per click and the ability to target specific demographics.

This list doesn’t include all the PPC networks available, but it does explain the different options that each one can provide.

Let’s start with the biggest guns…

1. Google Ads

Google has a market share of over 73% in the PPC advertising network.

We’ll put some numbers to that so that you can see how it translates into real-world terms.

There are 105,000 searches per second in 2023.

Google is the world’s most popular search engine. It is also the best way to reach the majority of internet users worldwide. Google’s services are limited in China.

It’s great because whoever you are targeting is likely to use Google.

As your competitors will also be using the same keywords, CPCs can become very expensive.

Google offers a wide range of free tools to assist you in your marketing campaigns. These include Google Analytics, Keyword Planner and Google AdWords.

Google’s Display Network also leads the industry, with display PPC advertisements available on sites such as YouTube, Blogger and some of most visited websites around the world.

Google Ads has many benefits:

Display Network offers a wide range of sites to choose from. Detailed analytics and reporting.

2. Microsoft Advertising (Bing Ads).

Second place isn’t always a bad thing. Recently, we looked at Bing Ads in detail. It is now called Microsoft Advertising. The second largest PPC platform has many benefits.

Microsoft Ads is a good alternative to Google Ads. It offers a lower CPC, but still provides a large reach. Microsoft Ads, like Google, offers paid search results as well as a variety of popular websites to display your banners, videos, or content ads.

The ability to advertise on MSN Yahoo! and AOL is a great benefit.

Microsoft’s PPC advertising network has another selling point: users are more likely to come from a high-income background.

Microsoft Ads PPC Network Stats:

5.4 billion searches per month on the platform. 36% of the market in the USA. 20% in the UK. One-third of global market share.

It looks tempting when you see it this way, doesn’t it?

Learn more about Bing/Microsoft Ads PPC Network in our blog.

Microsoft Ads has many benefits:

Relatively cheap CPC for a PPC ad networkA third of the global search market shareHigh-end demographic, especially in the USALess competition for popular keywords and searchesChoice of sponsored SERPs and display adsWell suited to B2B ad campaignsAutomated bidding strategies and last-touch attributionCross-channel exposure of your ads with Microsoft-Roku collaboration

3. Meta for Business: Facebook Ads

Facebook Ads is the third-best ad network, offering a package that’s very different yet still attractive. Facebook Ads is a different ad network. While Google Ads and Microsoft Ads both focus on search, Facebook Ads focuses on demographic targeting.

It means that a user does not have to search actively to activate your advertisement. You can instead get your ad to be seen on two of social media’s biggest feeds.

FacebookInstagram

Facebook Messenger, Facebook Audience Network and Facebook Messenger can all be used to display ads. Ads within apps are the main focus. If your business targets users of apps or is based around apps, this could be a great option for you.

It’s the option of advertising on Instagram or Facebook that’s really powerful.

Facebook’s algorithms allow you to target demographics and interests. Your paid ads will look more like native content, since you won’t be appearing in the search results.

Facebook Ads and the ads on FB will require a lot of visual appeal. Search results only, no text. Facebook’s main focus is on content that is easily shareable, clickable and well-framed.

Facebook’s average CPC is lower than Google Ads and Bing. It averages around $1.72.

Facebook Ads can be beneficial for you:

It is a great way to target a specific demographic. Native content ads are very effective. Visual content works best with Facebook Ads and Instagram.

4. Advertise on LinkedIn

Linkedin, also known as ‘Facebook’ for professionals, has steadily grown in popularity as a PPC tool. You can reach a well-educated and business-savvy audience, who often have strong buying power.

You can target demographics just like Facebook. In this case, the professionals are marketing experts, business owners, C-level executives and other professionals. You may have already thought about Linkedin Ads if you are a B2B company.

As with all of the other entries in this list, you can choose how your Linkedin Ads appear.

Text ads Dynamic adsPanel partner network

What is the average CPC for Linkedin Ads ads?

Actually, Linkedin has a $2 minimum for CPC or CPM ads.

They also offer an option to pay a flat fee for each InMail sent or received. It can cost as little as $0.10c or less per mail.

Linkedin has a much higher quality audience for B2B marketing.

LinkedIn Ads has many benefits:

InMail is a great way to do direct marketing. You can narrow your targeting by industry, job title, company size, etc. InMail offers a great way to do some direct marketing. Narrow targeting across specific verticals (Industry, Job title, Company size, etc.)

5. Taboola

Taboola is the first native advertising platform on our list. You’ve likely seen it on your favorite news website. They specialize in sponsored content that fits into the list of articles and content displayed by their partners.

This is similar to Google Adsense or the Display Network, but with a carefully selected list of websites.

What is the marketing impact of this?

Taboola offers a cost-effective and efficient way to get your brand featured on major sites such as Business Insider, CNBC or NBC News.

Content that’s engaging and intended to convert is needed (without being spammy of course). This does include writing a news article or blog post about your service or product.

You can choose between CPC or CPM as your pay-per click (PPC).

Taboola’s average CPC is usually just a few pennies, making it a cheap option for PPC advertising networks.

Taboola is also different from Google Display Network/Adsense because the sites in its network must be of high quality. All Taboola websites have at least 1 million monthly visitors, while Google Adsense can have any amount of traffic.

Taboola has many benefits:

Useful for retargeting clickers from previous campaignsAbility to prevent your campaign from showing up on specific topics or sites

6. Outbrain

Outbrain, another platform for content recommendations, is very similar to Taboola. Both platforms are content-focused and have a wide selection of high-quality websites.

Outbrain will help you get your ads on websites like CNN, The Washington Post WSJ The Guardian and MSN.

Outbrain’s average CPC is also lower, at $0.10c, as opposed to $0.45c on Taboola.

Outbrain has many benefits:

It is easy to use, navigate and set up campaigns.

7. RevContent

This is a similar platform to Taboola or Outbrain for content recommendation ads. RevContent does not have high-end websites, but it has a great reach among US audiences.

According to their tagline, it’s the fastest-growing network of native advertising in the world. If you are looking for a platform that has the potential to grow, but with less competition than other platforms, RevContent could be a good choice.

You’d expect a PPC network with a small reach to have a low average CPC. Reports suggest that RevContent costs per click are about the same as Taboola, at $0.44c.

RevContent has many benefits.

There’s not much competition. Thousands of websites to display your content.

8. Reddit Ads

Another social media network that offers itself as a PPC advertising network? Reddit, a niche platform for advertising, is also a useful tool to have.

What is Reddit exactly? It’s the largest social network in the world. If you haven’t heard of it, you might want to take a look.

There are over 430,000,000 monthly active users. Visitors come to the site for everything, from sharing memes and researching business opportunities. There is a lot of B2B potential and B2C on this network.

Your ad is displayed as a Reddit posting with the words ‘promoted’ at the bottom-right corner. Your ad is usually displayed at the top or in the feed of the subreddit.

Advertising on Reddit is reasonably priced, starting at $1.50 per CPM.

Reddit Ads is a great addition to your PPC list because you can choose from a variety of targeting options, including community, location, interest and other factors.

Reddit Ads has many benefits:

Ad networks are still relatively new and uncrowded. They offer good targeting options. You can reach a group of highly engaged users who are passionate about a particular topic.

9. AdRoll

AdRoll, one of the largest retargeting advertising networks, is a powerful way to encourage visitors to return or to convert them into paying customers.

AdRoll uses AI to analyze visitor behavior. AdRoll aggregates your marketing across multiple channels in order to increase engagement, whether it is on social media, via email or your e-commerce website.

AdRolls’ secret weapon is BidiQ. This software analyzes user data from web and social media platforms in order to retarget advertisements at the best possible price. AdRoll can be used to send emails that are tailored to the customer. This is often cited as a way to increase conversions.

Dynamic ads are also a powerful tool for advertisers. These ads appear with relevant products after you have searched for similar items. These ads are effective, even though some people find them a little creepy.

AdRoll can be a great option if you want to combine your retargeting strategies and are wondering if you have any other options (besides Google Ads).

AdRoll has many benefits:

Retargeting platform dedicated with AI that is very effectiveUnifies retargeting on websites, social networks and your own websiteFinds the best price for retargeting advertisements

10. RTB House

RTB House, a smaller startup offering its own AI tools, is another option for retargeting advertising networks.

RTB House has more sites to choose from for retargeting, but it is otherwise very similar to AdRoll, the more well-known and larger company.

RTB House, as the name implies, offers real-time bids on a wide selection of PPC networks from their own platform.

RTB House only offers quotes, so it’s best to get in touch with them to discuss the retargeting ads you need.

RTB House has many benefits:

Big selection of websites for ad retargetingSimilar to AdRollBetter campaign understanding with Deep Learning technologiesPersonalized campaigns for better engagement

11. Twitter Ads

Twitter Ads are a great PPC tool for businesses.

Twitter Ads come in two varieties:

Follower adsTwitter AmplifyTwitter takeoverTwitter live

The majority of these are self-explanatory. You can also choose the Promote Mode. This is an automated bidding system that allows you tweet as usual. Twitter will then boost your tweets to around 30,000 more people.

This PPC method can be very effective for a monthly flat rate of US$99.

Twitter PPC ads, like all social networks, allows you to target your audience by demographics, interests, and geographical location.

Use visual content to get the best results or use Twitter’s microblogging style.

Twitter Ads have many benefits:

It’s a great tool for B2B or B2C.

12. Twitch Ads

Here’s some interesting stats for you. Twitch is used by 50% of American men in their twenties. Got your attention? Twitch is a powerful advertising network.

Twitch, if you are not familiar with it, is a platform for live streaming that was designed to be used by gamers. You’ll see musicians, bloggers and others live streaming their content on this fast-growing platform.

Advertisements on Twitch appear in:

Text and image boxes on the sideText header and image caption

You can choose to sponsor an event (such as a tournament or league) or use Twitch SureSteam. Both options provide great visibility, and they work around ad blocking software to ensure your ad will be seen.

Twitch has around one million viewers at any given time. This number is growing. Twitch claims on its website that this is more viewers than CNN and MSNBC. …. This is a PPC Network to watch in the future.

According to demographics, 81 percent of Twitch users are male, with a majority of them being in the age range of 18-34 years old. The majority of Twitch users are tech-savvy, and they tend to trust YouTube stars and influencers more than traditional broadcast channels.

Twitch has the advantage of allowing you to choose which live streamers your ads will appear. It’s cheaper than influencer marketing, and more targeted than PPC networks.

Some brands are now using this channel regularly because of its power.

Twitch Ads has many benefits:

PPC ads that are interesting. Advertising options for all budgets.

13. AdNow

AdNow is another native advertising platform that offers access to more than 160,000 publishers. AdNow offers real-time bids, giving advertisers the choice to display native ads or display display banner ads.

It can be useful to have the option of running both native and banner ads on the same publisher. AdNow publishers are usually the same as those on Taboola Outbrain or RevContent. This is because AdNow has a less stringent policy when it comes to accepting publishers.

This doesn’t mean that the sites are low quality, but they do offer a reach other ad platforms cannot.

Advertisers are attracted by the low cost of a click. The average click costs between 3 and 6 cents, while CPM can be as high as $2.

AdNow has many benefits:

Native content and bannersWebsites that are not found on the larger native content advertising sites. CPM and CPC is very cheap for a PPC Network

14. AdRecover

In recent years the number of people using adblockers has increased, and there are now browser extensions that block ads. This clever PPC advertising network has the potential to bypass adblockers by displaying non-intrusive and permission-enabled ads.

AdRecover can help you reach this valuable audience.

AdRecover states that ads are not intrusive and most of them appear ‘above-the-fold’ without slowing down the loading speed.

No video or banners here, just static ads.

AdRecover is not available online, and there are no statistics about its average cost. However, they recommend that your monthly media budget should be at least $10,000 to make use of AdRecover. This might not be the best option for SMEs but it can be an effective way for growing and established businesses to reach millennials.

AdRecover has many benefits:

Get your ads seen by users who use ad blockers, who are usually millennialsNon-intrusive ads onlyTheir own data suggests high CTR and conversion rates

Choose the best PPC network for your advertising strategy

There are many ad networks available to advertisers. Choosing the right one can be difficult. Google Ads is by far the best choice, as it offers the largest search engine and display network.

This list may have given you some ideas if you are looking for a PPC channel that has less competition or one to target a certain demographic.

If you want to target business professionals, Linkedin Ads may be the best option. If you are considering native content PPC advertising, perhaps one of our suggestions could be the solution for you.

Click fraud affects every paid advertising network and campaign. ClickCease can help you protect your Google Ads and Bing Ads.

ClickCease’s industry-leading software filters out invalid traffic such as bots and malware clicks.

Learn how to protect PPC campaigns and block those annoying bots and fraudulent users …!

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