Margie Barkley: How to generate leads in Real Estate: 22 Foolproof tips

Real estate is more than just showing houses and negotiating contracts. You need to be an expert marketer, as well as being up-to-date on the latest trends in real estate and having a good grasp of numbers. If you want your real estate client list to be full, you must know how to generate new leads.

Marketing and lead generation is a continuous effort for the best agents. It helps them build their personal brand, grow their network and expand their real estate business. Where should you begin?

Let’s look at the different ways you can get real estate leads. We will also discuss where to find these leads and how to turn them into satisfied clients.

Bonus: Tiffy Chen, the famous TikTok creator, has created a TikTok growth checklist that will show you how to get 1.6 million subscribers with just 3 studio lights and an iMovie.

How to generate leads for real estate

Here are 22 ideas for real estate agents (online and off) who want to find new clients. real estate lead generation ideas.

1. Facebook Page Optimization

Consider your real estate Facebook page a hub for online business. Facebook is a great way to advertise your open houses and new listings. But when optimized for search, a Facebook business page could be incredibly effective at generating more leads.

You can optimize your landing page to generate leads by optimizing a few key elements.

Make sure that your username and page name are both searchable, and related to what you do. If you want to appear in Google search results, your title should include terms like “real estate agent”, “[your city] Realtor”, etc. It is possible for your Facebook page to appear in Google’s search results. This makes it important to optimize the title of your page with relevant keywords.

Add a CTA to your Facebook page to allow people to contact you immediately. Your CTA button could link to an email address, a sign-up or contact form, or Messenger.

Source: Twelve Rivers Realty Facebook

2. Your Instagram hashtag strategy is important

Instagram hashtags can be a great way to increase your reach, boost impressions and engage in relevant conversations. Instagram hashtags are essential if you want to increase your audience and generate leads.

Hashtags allow Instagram to categorize and find your content by allowing more people interested in the topic to discover it. If your post is engaging with your followers, Instagram’s algorithm will display it to others who are interested — particularly if they search for the hashtag you used.

In the video below, you can find out more about Instagram hashtags.

Use hashtags to reach out to potential clients and generate more leads. You can choose from a wide range of hashtags related to real estate, but niche hashtags are the most effective way to reach the right audience.

Consider using a hashtag that is more specific, such as #RealEstateListings. This hashtag has been used only 215,000 times. You can even narrow down your niche by creating a hashtag for your business that will help your clients keep track of your open houses and listings.

By using a hashtag that is more specific, your post will stand out from the crowd and be seen by the right people rather than getting lost in the millions of posts.

3. Join a Slack Community

Slack is a great tool for communicating with your team, but did you know that it can also be used to generate leads in real estate? Slack is a social messaging app that’s at the heart of many online communities. Many groups use Slack to create a community and act as both a forum for discussion and a networking group.

In Slack Communities, people who are interested in the same topic can meet up to talk about it, exchange stories or advice, and ask questions. Join a Slack group dedicated to a real estate topic that you are interested in, or one your clients would be interested in.

Joining a group for first-time home buyers or real estate investors is a great way to get leads. You can use your experience and perspective to answer questions or help others.

As you increase your know, trust, and like factors, you can generate organic leads by forming genuine connections.

4. Request that clients leave reviews on Facebook

Real estate agents should be able to rely on testimonials. Glorious reviews of past clients are important when potential clients look for agents like you. Ask your clients to post a Facebook review after you have finished working with them.

You can reap a few benefits by asking clients to leave a review on Facebook.

First, they must use their own account to write the reviews. Putting a face on the testimonial also helps to build social proof.

Your Facebook rating will also appear in Google search results when someone looks up your business. Positive reviews beside your name can help to boost your reputation, and encourage potential leads to contact you.

5. Reconnect with past customers

After the contract is signed, your relationship with a customer shouldn’t be over. In the real estate business, relationships are important. It’s therefore crucial to keep in touch with all your colleagues, past clients, and associates.

Follow them on social networks or arrange to meet for coffee periodically. Share any relevant or helpful housing or industry news with them and congratulate them on their milestones.

You will be able to stay in their minds if they ever need your services. This makes them more likely to recommend you when new opportunities arise.

6. Lead magnets are a great way to attract new leads.

Lead magnets are a proven marketing tool that will drive traffic to your website and capture email addresses. This freebie can be used to get people to visit your website and turn them into customers.

How a lead generator works Create a helpful, free resource and share it via your website and social media. Entering an email address will allow people to access the entire resource.

Need some ideas? Need ideas?

7. LinkedIn – Share your industry expertise

LinkedIn is a great way to share your unique expertise and take on current industry trends. It is called thought leadership and it helps you build your brand. You can also generate leads for your real-estate business.

If you’re addressing a more complex topic, you can write an article or a regular blog post. Include a few hashtags that are relevant to your topic to help LinkedIn classify and display it to those who might be interested.

You can experiment to see what works with LinkedIn’s algorithm.

8. Follow up with potential clients

You can find the best leads for real estate by looking yourself. Spend time on Instagram or Facebook to find potential clients.

Consider the platform that you are using to find potential clients. If you’re looking for people on Instagram, use location tags and hashtags that are relevant to your area. You might find people new to the area, or those who are just about to start their home buying process. Send a DM if you feel like it, but don’t come across as spammy.

Engage with potential clients via social media to build a relationship and convert them eventually into leads.

9. Reels: Reach out to people

Instagram loves Reels. Reels are not only a popular format on Instagram, but also a way to reach out to people who do not already follow you.

Reels help you grow your Instagram audience and increase your reach. You never know who might see your Reel on their explore tab, and then visit your profile. You’ll need to create Reels if you want to maintain your profile at the benchmark rate of 21 000 profile impressions.

Reels work well for real estate. Repurpose your listing videos to create short Reels that give clients a sneak peek before they view the full tour.

See this post on Instagram

Compass San Diego shared this post (@sandiegocompass).

Reels also give you the chance to be creative and showcase your personality.

Don’t be shy about getting in front of a camera. It can help you connect with your ideal client.

10. Support local businesses

Supporting and promoting local business is a great way to show pride in your area.

Joining your local chamber will allow you to be involved in local updates, initiatives and engage with local influences. It will also help support local small businesses.

Use your social network to promote the event of a local business or a business that has been around for a while.

11. Storytelling is a powerful way to engage audiences.

Instagram Stories is a great tool to engage with your followers, promote other content and remain active on the platform.

There are many ways to interact and reach potential clients. Whether you share links to new listings, repost static posts or Reels for more engagement, use the question sticker to conduct AMA sessions, etc., there is a way to engage and reach them.

Here are some more Instagram Story ideas to try if you’re looking for new inspiration.

12. TikTok: Educate yourself

There are two things that we can say for certain about TikTok’s users: they love to learn and be entertained. The hashtag #TikTokTaughtMe is viewed over 13 billion times and counting, as people flock there to learn new things every day.

What does this mean for you as an agent in the real estate industry? You can use TikTok’s large, engaged audience to reach out and educate potential clients.

Get creative when sharing hacks and tips to help TikTok generate leads. You don’t need to limit yourself to just real estate statistics.

Consider your audience and what information they would like to know. If you’re targeting first-time buyers, consider sharing how-tos for common home improvement projects.

@openhouseaustin Owning a home comes with its share of expenses and projects. You may be tempted to delay home improvements until you’ve got more money or time, but there are some projects that can be completed quickly and at a reasonable price. This fence is a good example of how little changes can have a huge impact, without having to break the bank. This homeowner transformed their outdoor space with a budget less than $200. It took less than two hours to complete the project. Installing a fence was all it took to transform their outdoor space into a private, secure and comfortable area for the family. The project was finished quickly and efficiently, and the results are impressive. It doesn’t matter if you want to make a major change in your home or simply spruce it up, every little thing counts. You can easily make your home more inviting and comfortable by tackling small projects such as this. Why wait? Plan your next home improvement today! #homeimprovement#DIY#fencing#outdoorliving#budgetfriendly#transformation #privacy#security #affordable#quickproject#homeowner #spruceup#comfortable#inviting#austintx#austintxas#homebuyeroriginalsound – Homebuyer education

13. Join Facebook Groups

There’s likely a Facebook group for the interest group that you’d like to join.

Facebook Groups are similar to Slack Communities. They offer real estate agents the chance to connect and share their expertise, whether it’s about local knowledge or specific real estate topics.

14. Create a LinkedIn Newsletter

Do you want to establish yourself as an authority on a particular topic while also generating leads? Create a newsletter.

If you think, “I do not have the time to learn how to use a newsletter platform or build an audience from scratch!” then I have some great news for your. You can create a newsletter on LinkedIn if you have a LinkedIn business page.

Zillow Newsletter subscribe

Source

LinkedIn’s native feature for newsletters makes it simple to publish articles to which people can subscribe. Before people subscribe, they can read about you and the topics you will be covering on your newsletter’s page. You can also show people the previous editions of your newsletter.

15. Topics that clients search for online

Home buying and selling can be a challenging process, and clients often have many questions. You should have answers to their questions. They will often ask Google.

Write blog posts that address common questions from your clients.

Include a clear CTA in your blog post. This could be a link to an email or a contact form. If visitors find the answer you provide helpful, they might be more likely to contact you for your services.

16. Facebook: Promote your next Open House

Don’t forget about creating a Facebook event the next time you plan to host an Open House. This is an easy, free way to attract buyers and promote your event.

You can invite your network to an event by creating a Facebook event. You never know who might stumble across the event.

Open House Facebook Event

Source: Krista Springs on Facebook

You can boost your event if you have the budget to do so and you want to reach more buyers. Spending money on advertising can help you reach more buyers.

17. Facebook and Instagram marketing

Facebook and Instagram ads can be a great way to increase leads for real estate agents if they have a flexible budget.

It is important to use a CTA that will get users to stop scrolling, and click your ad.

Carousel ads are a great way to make the most of Instagram and Facebook advertising in real estate. These interactive ads allow users to see more than static ads. They are ideal for showing multiple images or videos.

18. Reddit is a great place to share your knowledge.

Reddit can be a valuable resource for any real estate agent who receives a question about real estate.

It’s important to note that because this is a community-moderated site, users must adhere to certain guidelines, including not to self-promote.

Reddit, like other platforms, is a great place to get leads. The key is to be helpful and not salesy. It is important to engage with people, to answer questions, to share stories and to give genuine advice.

19. Home professionals are a great resource to network with

You know a lot of agents as a broker or agent. Your network should include people who are not part of the agent-broker community.

Why? You can build your referral network by connecting with people in the industry who aren’t actually agents.

Other service providers include

Mortgage lendersInsurance brokersBuildersInterior designers

You can increase your chances to be referred new clients by affiliating with other professionals in the home industry. You can recommend them to clients in your own company who are looking for professionals.

20. Add a Free Tool to Your Website

Add a free tool, such as a mortgage calculator or a home valuation assessment to your website. This is an excellent way to educate clients who are in the market for a home, or those looking to sell.

Re/Max capital city home value assessment tool

Source: Re/MAX Capital City

They are useful, yes, but their main purpose is to collect information about a potential client, such as an email address. These are essential details if you’re looking to convert these leads into customers.

21. Contribute to Industry Publications

Contributing to industry publications is another way to establish yourself as a leading expert in your field and to gain new leads.

You can use tools such as HARO and Qwoted in order to reach out to journalists or publications that may be interested in quotes or insights by real estate experts. You can write your own articles to submit to publications in the industry that accept guest contributions if you are a good writer.

Contributing to local or trade publications will help you establish your brand as an expert in real estate on your local market. You will also be able to reach a whole new group of potential clients.

22. Use social media marketing tools like Hootsuite

Hootsuite, the all-in one tool for social media scheduling and content creation is perfect if you are marketing on more than just one social platform.

Hootsuite’s Composer lets you create and schedule social media posts for Facebook and Instagram. If you’re not a fan of writing social media posts, Hootsuite has an OwlyWriter AI that will write them for you based on text prompts or listing links.

Try it for Free

Composer allows you to create a full week of content, which will be published whenever you choose. You can even get personalized recommendations based on audience analytics for when to post.

You can then go to Hootsuite Analytics. You can see how all your social media channels are performing in one dashboard.

Hootsuite is used by real estate agents and brokers worldwide to improve the client experience and comply with industry regulations. See why we’re the leading social media platform for real estate!

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