Although TikTok was initially created to facilitate Gen Z dance challenges and has since expanded to include all types of content and communities. It’s a great tool for brands who want to directly connect with their customers. It’s now possible to schedule TikTok posts.
Here are some key TikTok statistics to remember as you create your 2023 TikTok marketing plan.
Bonus: TikTok founder Tiffy Chen will give you a TikTok Growth checklist that shows how to grow your TikTok followers by gaining 1.6 million followers using only three studio lights and an iMovie.
General TikTok statistics
TikTok launched in 2016 and has since risen through the app-osphere to capture hearts, minds, and screens of social media users. It boasts some impressive numbers like 3 billion downloads, including 672 million in 2022, and 50 million active users daily.
These are more TikTok statistics on the app that is now the sixth most used social media platform worldwide.
TikTok is #1 in over 40 countries. It’s available in 150+ markets in 35+ languages. However, it was the most downloaded Apple App Store app.
TikTok boasts 150 million monthly active users in America. The app is used by approximately 1.5 hours per day.
Douyin, China’s TikTok version, is currently used by 600 million people each day… an amount experts predict will surpass 835 million in 2025.
TikTok has moved up to sixth place in social media apps, surpassing its seventh-place finish of 2021 (Facebook and Youtube, Whatsapp, Instagram and WeChat outranked it).
TikTok is ranked #5 when you rank apps based on their highest usage time. In other words, TikTok has fewer users than Instagram but appears more compelling.
TikTok users spend 22.9 hour per month on the app. Youtube is slightly more, clocking in at 23.4 hours per month.
The second-most popular hashtag on TikTok is #viral, with a mere 6.3 trillion views. #viral is the second most popular hashtag, with just 6.3 trillion views. 90% of TikTok users say that it makes them happy and never gets boring.
TikTok user statistics
Although you may have a general idea of who the average TikTok user looks like, the truth is that not all of them are Billie Eilish-impersonators.
TikTok has people of all ages represented. You can use the fun and simple editing tools to create videos about everything, from financial advice to activism to dance trends.
These people are also interested in engaging brands and serious shopping… so if you’re on the ‘Tok it’s time for you to get to know your viewers.
TikTok has reached a significant milestone, 1 billion active users worldwide. This is 18% of all internet users. Another 18% of TikTok’s users are males. 81% use Instagram, 84% use Facebook and 77% use Youtube. Reddit is the least likely to have overlap–only 16.7% are regular TikTok users.
iOS devices have 120.5 million monthly active users.29% of these users use the app each day and yet only 5.6% of active social media users between 16-64 voted TikTok as their preferred platform. This honor goes to Whatsapp with 16.1% of the population choosing it as their top choice.
But, this number is much higher among younger, female-identifying groups: 11.3% called TikTok the favorite platform. Only 6.6% of men in that age group prefer Instagram, Whatsapp and Facebook to TikTok.
Hispanic and Black teens use TikTok more often than White teens.
TikTok usage statistics
Marketers need to know who uses TikTok, as well as how they use it. Although TikTok was originally created to be a lip-synching application, its function has expanded beyond any one’s imagination.
It’s a entertainment and educational hub that people use to find information, laughs, research and other useful tools. It’s still a popular place to learn lip-synching, dancing, and other activities.
Here, communities find one another — #witchtok! — and new languages are born. Technically, TikTok could be described as a short-form platform for video (and we did in this story), but it is a powerful social network and communication tool.
Gen Z uses TikTok for its search engine: Nearly 40% prefer TikTok over Google when searching for information. 78% of TikTok users use TikTok to find entertaining or funny content, while 35% use TikTok in order to research or follow brands.
TikTok is often used as a news tool. Globally, 32.4% of TikTok app users use the app to stay up-to-date on current events. One-quarter of U.S. citizens under 30 report that they receive their news via TikTok on a regular basis.
According to Pew Research, 16% say that TikTok is used almost constantly by teenagers (19% are the same for YouTube).
TikTok creators are usually Gen Z: 49.1% of them are between 18 and 24 years old. Next came BookTok (carTok), MovieTok (booktok), and MovieTok (movietok), followed by Small Business TikTok or Sustainability TikTok. 36% of users visit TikTok to find “relaxing content”.
TikTok is a tool for collecting business statistics
My friend, if you aren’t using TikTok yet for business, it’s a mistake.
There are a billion users of the app. This means that you will likely find your audience here. TikTokers are always looking for product reviews and recommendations, eager to find content from their favorite brands.
Although not all social platforms are suitable for every audience, there are still many business opportunities on TikTok. You don’t even have to be online 24/7. With TikTok’s ability to schedule TikToks it makes it easier than ever to take part in this digital boom. You might be inspired to learn more about TikTok’s business statistics.
TikTok’s potential reach for ads is 945.2 millions (among users 18+).
This is an increase in ad reach by 14.6% (121,000,000) since 2021. TikTok is a great place to target Millennials and Gen Z. 36% of TikTok’s advertising audience are females between 18 and 34 years old. 32.8% are males.
If your target audience is older than 35, Boomers and Gen X will also be available on TikTok. Tiktok ads can reach 109,538,000 people in the U.S. Brazil (76 million+) is the next largest ad market, followed by Indonesia (69+), and Russia (57+).
TikTok is a popular place to spend money. TikTok was more popular than Youtube in 2022 for consumer spending.
It also saw the greatest ad-spend growth (up 29% quarter-over-quarter in 2022). Amazon, Google, and Disney! ).
92% of TikTok users felt inspired to do something after watching a TikTok clip. This could be any of the following: Khabane Lame, creator of TikTok has 152 million subscribers, as of November 2022. Charlie D’amelio, who has 149 million subscribers, is the #2 TikTok user. 41% of TikTok users believe that “lifting their spirits” is the key to motivating them to buy. Ads with creators on TikTok led to a 26% increase among brand favorability.
TikTok users account for 65% of all purchases. 2/3 of shoppers claim they are inspired to shop on TikTok, even if they’re not actively shopping. TikTok Live is especially effective. 50% of TikTok users purchased something after watching a Live.
Here it is: The hard facts behind the most popular app in town. These TikTok statistics will help you get started on your TikTok business plan. You’re covered with how-to guides and the most recent TikTok information. We also have the TikTok scheduling tool that you desire.
This video will show you how to schedule TikTok posts to your business from your smartphone with Hootsuite.
Hootsuite can help you grow your TikTok profile and other social media channels. You can schedule and publish posts at the right times, engage your audience and measure performance all from one dashboard. Get it today for free.
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