Healthcare would be much more chaotic without rules and best practices. Regulations and guidelines help us to operate safely. The social media guidelines for healthcare professionals have a similar function.
This blog will guide you through the social media guidelines that are generally accepted in the healthcare industry. We’ll cover why they are important, and what you should include in your own.
We’ve also got some bonus templates and examples that you can steal without shame. Let’s get started!
Bonus: Download the free healthcare-focused social networking guidelines template. This will help you quickly create guidelines for your staff.
What social media guidelines are there in healthcare?
Social media guidelines for healthcare is a set of rules that specifies how healthcare professionals and their institutions should behave online.
Healthcare social media guidelines can be more strict than those in other industries. This is because healthcare professionals are held to a higher standard of accountability by the public.
You are responsible for adhering to certain laws, oaths and ethical standards when you work in the healthcare industry. These guidelines help you and/or your employer avoid behaviors that could make you or your company liable for legal or licensing issues.
These guidelines are different from social media policy or style guides.
A social media strategy outlines how the company will be represented on social media. It protects an institution against legal risks. Also, it’s important to maintain the brand’s image.
A social media style manual is a set rules that determine how your brand appears on social. They include things like your brand’s voice, visuals and personality.
Style guides are a favorite among content creators and marketers. Style guides are the best way to make sure your content is consistent, cohesive, and on brand.
TL;DR:
Social media style guides describe how to look and sound like the brand. They also cover social media policies.
Why is it important to follow social media guidelines for healthcare workers?
Hip, hip, HIPAA, hooray! This is about it. Social media guidelines can help you stay in compliance with policies such as HIPPA.
HIPAA is the Health Insurance Portability and Accountability Act of 1996), FYI. This federal law is designed to prevent the disclosure of private health information without consent.
It can be difficult to navigate social media if you are in the healthcare industry. It’s important to have clear guidelines and instructions to ensure compliance. Your team will have the tools to talk about your brand in a positive and inclusive way.
You can also benefit from social media guidelines:
Maintain patient confidentiality. This is critical for remaining HIPAA-compliant.Avoid ethical issues. This includes problems such as inappropriate behavior, conflict of interest, or boundary violations. Other professionals will want to work with you if your team adheres to best practices. Social media can be used to spread general health and wellness information. Guidelines help make sure the information provided is accurate and evidence-based.Reduce liability risk. Social media policies will take care of most of this. Guidelines can still help you make sure that your team is not putting you in danger. You can use guidelines to create a positive social media presence. This will attract new patients and enhance your reputation. It can also increase public trust. Win, win, win! See this post on Instagram Dr. Chris Tomassian shared a post on Twitter (@dr.tomassian).
Dermatologist Dr. Chris Tomassian shares general health tips on social media, but not medical advice.
What should you include in your social media guidelines for healthcare?
When creating your guidelines, you need to cover a few key areas. Be sure to customize your rules according to the needs of your business while also considering what is useful to your team.
Use the following components as a starting point if you need some help.
You don’t want to write a first draft yourself? You can also jump straight to our template.
Branded hashtags or accounts
List your institution’s company accounts and hashtags here. This list will be especially useful if you have been targeted by fake accounts on social media.
Do’s and Don’ts
Give a short overview of what is expected and what you should avoid.
Need examples? Need examples? Try “DO share social media stories, events and posts from your company” or “DON’T engage with competitors inappropriately.”
Disclosure Guidelines
Cover any work-related posts that your team should avoid. Now is the time to tell your team to keep their personal accounts separate from business-related ones.
Employee advocates can be a powerful way to expand your organic reach. We encourage them to share information that will positively reflect on your organization.
Privacy, confidentiality, and compliance
Privacy and confidentiality of patients should be your main concern when using social media.
This section could include guidelines on protecting patient data. This space can be used to remind your employees not to use confidential patient information to locate them online.
Accuracy and reliability
Evidence-based information is essential for anyone working in the healthcare industry. Remember to remind your team of this when they share health-related social media content.
This section may include suggestions for references or guidelines to help you check the facts and cite information.
Professionalism
Outline the expectations of professional behavior when using social media. Include guidelines on appropriate language, tone and conduct.
You can also add information about potential conflicts of interests.
The Security of Your Own Home
Cybersecurity is a serious threat to individuals and institutions alike. In the healthcare sector, it is important to be vigilant.
The distribution of cyberattacks across worldwide industries in 2022. https://t.co/38w7TZnq2g #cybersecurity #cyber #security #cyberattack #cybercrime #data #global #industries #manufacturing #finance #energy #retail #education #healthcare #government #transportation #media #tech pic.twitter.com/aMtPJUJSF7
Cyber Job Central @CyberJobCentral April 28, 2023
List the best practices for keeping your team and business safe. Some of these tips may include using strong passwords or two-factor authentication.
Compliance with legal and regulatory requirements
Verify that your social media guidelines adhere to relevant legal and regulatory requirements. Included are HIPAA regulations, FDA advertising and promotional rules, and state medical boards’ rules.
Include a link here to your social media policy for healthcare.
Community Guidelines and Response Management
Set up protocols to respond to comments, messages and other interactions in social media. You can also include guidelines on how to handle negative feedback and misinformation. Include a link to your community guidelines if you have them.
Resources for Education
Include links to training and education on social media for healthcare professionals. Include guidelines on how to engage patients and educate them using social media.
We can help if you are looking for training yourself. Check out our course Implementing Social Media governance within your Organization.
Contact Information
Name and contact number of your social media point-of-contact. Let employees know that they can contact you with any questions or concerns.
Social media guidelines for Healthcare Professionals Template
We have taken all the components above and created an easy plug-and play template that you can use.
Download the free healthcare-focused social networking guidelines template. This will help you quickly create guidelines for your staff.
After downloading the template, you are able to customize the guidelines so that they reflect your brand and team.
Examples of healthcare social media guidelines
Check out these examples if you want to see what other healthcare professionals are doing on social media.
The AMA Journal of Ethics
This resource, Professional Guidelines for Social Media: A Beginning Point, is an excellent one. This article is full of relevant, useful and well-researched information.
Pay attention to Table 1 when you browse. Online Medical Professionalism – Considerations raised by the ACP/FSMB guidelines
Source: AMA Journal of Ethics
The College of Physicians and Surgeons in British Columbia
CPSBC has provided clear and concise social media guidelines. The two-page PDF clearly states the college’s position on social networking and provides resources at the end of the document.
The CPSBC Social Media Guidelines are short and sweet, unlike their acronym.
Source: CPSBC
The College of Physicians and Surgeons of Nova Scotia
CPSNS guidelines for social media use are tailored to physicians. They are doing a good job of getting specific.
What do we like best about Physician Use of Social Media Standards and Guidelines? It gives clear examples of inappropriate behaviors from real reported cases. The reader will get a clear idea of what to avoid.
Some of the stories contain some pretty spicy doctor-goss. CPSNS, spill the tea!
Source: CPSNS
HCA Healthcare
The HCA Healthcare Social Media Guidelines clarifies the company’s endorsement of social media.
This document details the proper and improper use of social media by HCA Healthcare. They are very clear about not wanting to violate individual rights.
Source: HCA Healthcare
Government of British Columbia
You can get inspiration from other regulated bodies. Social media guidelines are posted on the website of the Government of BC.
The guidelines are presented as questions to make them easier to navigate. These guidelines are formatted as questions, making them easy to navigate.
Hootsuite is used by doctors, healthcare providers and life sciences companies to improve customer service, unify social messages and comply with industry regulations. Discover why Hootsuite is the leading social media platform for healthcare!
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Book a demo> Social Media Guidelines For Healthcare Professionals [Tips & Free Template].
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