Margie Barkley: Artificial Intelligence Tools can save hours for your Social Media team each year

It’s not easy to stay on top of the social media channels for any business. This is because it takes a lot more effort than people think. This means that the social media team is often left out when allocating marketing budgets for the year. They don’t always have the resources they need to do their jobs effectively. It is not uncommon for a “social media” team to consist of just one person.It’s no surprise, then, that teams can find it difficult to manage social media. In recent years, the use of AI tools for managing social media has exploded, and it’s not showing any signs of slowing anytime soon.Social media is a powerful tool for driving revenue and growth in any industry. From brand awareness and customer engagement to loyalty and brand recognition, it plays an important role. Businesses need a team who can keep up with social media’s fast pace.

Social Media and Modern Business

Social media has revolutionized the way that businesses communicate with their customers, and market their products and services. Businesses know it takes only one post on social media to make a company go viral. This puts pressure on the social media team to create content that will deliver.

It’s just one of many challenges that social media teams face on a regular basis. It’s not the only obstacle.

Social Media Teams Face a number of challenges

Social media teams are tasked with a lot of tasks, including creating and curating their own content, engaging followers, responding directly to customers and analyzing metrics. These tasks are time-consuming and seem impossible to manage for social media managers. Social media teams face a number of challenges, including time constraints. They also have to stay up-to date with the latest trends. The social media platforms change their trending topics so quickly that what worked yesterday might not work today. Content creators must always be on the lookout for new tactics and strategies to stay in front of the curve.A second challenge for social media teams is to manage customer feedback and complaints. Social media platforms allow customers to communicate directly with businesses. This can be both a benefit and a disadvantage. This communication allows companies to respond in real-time to customer concerns, but it can also spread negative feedback quickly and harm a company’s image.Social media teams need to be ready to respond professionally and promptly, both when they receive positive feedback as well as negative feedback. Otherwise, they may face a backlash on social media. This Facebook post by a disgruntled Ryanair passenger, for example, received over 600,000 “likes” and 30,000 comments criticizing the company. Yikes.

Businesses can avoid this negativity on social media using AI tools. These AI tools will complement, not replace the work of your live-breathing social media team. It sounds great, right? Spoiler Alert: It’s awesome.

AI tools can be a great addition to your social media strategy.

AI-powered social media tools can prevent public scandals such as the Ryanair fiasco. It’s not just about that (although it’s a pretty good reason )…). Let’s look at the other benefits.

Save time and resources

The time and resources that can be saved by integrating AI into your social media strategies is one of the biggest benefits. AI-powered tools automate a variety of tasks such as publishing and scheduling social media posts. Automated approval workflows ensure that nothing falls through the cracks. AI can help your social media team focus on more important tasks that require human involvement.

Enhancing the quality and relevance of content

AI-powered content generation makes it easier to create and publish content on social media. It is especially useful for those who post a lot of content frequently. After thousands of posts on social media, you may feel stuck for topics to write about. You can use an AI tool to help you overcome writer’s blocks.

…. ?

Since you are already here, why not check out Agorapulse’s new writing assistant? It can help you create engaging captions and write social media posts. It can also suggest keywords and other content suggestions, saving teams time and effort when brainstorming and creating content.

Writing Assistant in Agorapulse

Agorapulse’s AI Writing Assistant makes it easier to personalize content. It can suggest different messaging, visuals and calls-to action based on the user’s characteristics such as their demographics, interest and behavior. Social media teams can create hyper-specific campaigns to resonate with their target audience and strengthen relationships with their existing followers.

Data-Driven decision making

AI tools can also encourage marketers to adopt a data-driven approach. AI-powered analytics can analyze massive amounts of data from social media to identify patterns, trends and insights. This can help marketing teams make informed decisions when it comes time to develop their strategies. Agorapulse, for instance, is a favorite of ours. I will admit that we are a little biased. Here’s why we love it. You can easily identify when to post and what content is most engaging. And you can also find the most effective channels on social media for your business.

Screenshot of Social Media Metrics in Agorapulse

These insights can be used for data-driven decision making that helps drive better business results.

Social Media ROI: How to prove it

But getting the data is only half the battle. It is important to measure the impact of social media strategies in order to improve your performance and achieve your goals. AI-driven reporting can help social media teams measure the impact on their social media strategy and also compile all the data into a report you can share with your boss, clients or colleagues. You can also do this with Agorapulse.

Agorapulse - power reports

Monitor Brand Reputation

Social listening tools are AI-based algorithms that track and analyze social media conversations. You can better understand the public’s perception of your company by tracking conversations around your brand. This information will also allow social media teams to identify trends, better understand their customers and monitor the reputation of brands on social media.

AI tools for social media management

It is exciting to see the future of AI in social media management. Natural language processing in chatbots, and personalized recommendations will transform this industry. As AI technology advances, it is important to consider ethical issues and possible challenges, including the automation of decisions and the loss of jobs. While AI can save you time and money, it cannot replace human creativity or ingenuity. Even ChatGPT agrees!

ChatGPT Screenshot

Social media teams can differentiate themselves from their competitors by striking the perfect balance between AI automation, and human input. I Tools Will Transform your Social Media StrategyAI tools are able to double or triple the output (and make it appear easy) of a social media team. AI is a vital component in any social media strategy for businesses who want to keep up with the latest marketing techniques. Bottom line: If you’re not using AI-powered software yet, you should. On that note, why not start with Agorapulse. You can book a demo to see how our AI-based writing assistant can transform your team.