Margie Barkley: Storyboarding: Your road map to sales video success

Incorporating videos into your sales processes can enhance your communication with customers and prospects. How many of us have stared blankly at the screen when we are creating a video for sales? Truthfully, if you start a video before planning it out properly, the message will be disjointed and there may be missed opportunities. Storyboarding is the answer. This blog will examine the importance of storyboarding in creating sales videos. We will explore how storyboarding is a roadmap for sales video success. It helps you to deliver powerful and effective messages.

What is Storyboarding?

Storyboarding is an effective visual planning method that involves organizing the main elements of a film before it is produced. The flow of the video is represented by a series of images or illustrations, along with brief dialogue or descriptions. Imagine it as a roadmap or blueprint that guides your entire video production process.

Why Use Storyboarding for Storyboarding?

Storyboarding is a powerful tool for creating videos that sell.

1. Visualize Your Video

You can visualize your video using storyboarding before you produce it. Storyboarding helps you decide the structure, flow and visual elements of the final video. This visualisation process helps to ensure a coherent and clear message.

2. Enhance Storytelling

Storyboarding is a great way to create a compelling narrative in your sales video. You can create an engaging and coherent story by laying out the scenes, dialogue and visuals. This allows you to effectively communicate your message and grab the attention of your audience.

3. Time and effort can be saved

A well-designed storyboard can help streamline your video production. You can reduce errors, reshoots and wasted time by planning the scenes, transitions and key elements before filming. You can save time and energy by planning your scenes, transitions, and key elements in advance.

Effective Storyboarding Tips

Consider the following tips to make the most of your storyboarding and achieve success with your sales videos:

1. Define your objective

Clarify the purpose of your video. Does it introduce a new product, explain an idea, or answer common customer concerns. Your storyboard will be more effective if you know what your goal is.

2. Break it down

Divide your video in distinct sections or scenes. Decide what you want to say in each scene, and then outline the visuals or dialogue that will bring it to life.

3. Consider Visual Elements

Consider the visuals to accompany your sales message. Decide if your video will benefit from props, graphics or certain camera angles. Use rough illustrations or reference images to visualize visual components.

4. Keep it simple

Storyboards should be simple and clear. To effectively communicate your ideas, use concise descriptions, clear images, and short dialogue or captions. The storyboard is not a script, but a visual guide.

5. Seek feedback

Share your storyboards with stakeholders or colleagues to get their feedback and suggestions. Including different perspectives will help you refine your concept for your sales video and ensure that it resonates well with your audience.

Hippo Video’s Video flow is the new storyboard

With the introduction of video flows, Hippo Video has simplified and optimized this process for you. Sales reps can simplify and optimize video creation with pre-built templates. These are structured and cohesive videos that you can piece together easily. Each template has three sections: the introduction, middle section, and end card. The sales reps can record new videos, or upload previously recorded videos to each section. This ensures a seamless video experience.

Watch Video

Video flows can reduce video production time by a significant amount. Sales reps can quickly and easily create engaging videos by using pre-defined templates. They can then focus on creating compelling messages and engaging their audience.

Video flows also allow sales reps the ability to adhere to brand guidelines established by their company. By creating a template, sales reps can maintain consistency and a cohesive brand image.

The conclusion of the article is:

Storyboarding is a useful tool for sales reps who want to create powerful sales videos. You can improve storytelling, save valuable time, and communicate more effectively to your audience by visualizing in advance the flow and visual elements of your videos. Storyboarding is a powerful tool for visual storytelling that can be used to boost sales.

Hippo Video will also help you to create sales videos that are more effective.

Try it out and experience the magic yourself if you haven’t yet. With our newly-introduced pricing plans, you can also try it all out for free without any commitments.