Social Media Manager Salary: What salary should you expect in 2023 as a social media specialist?

You need to know the salary range you can expect, whether you are applying for your first job as a social media manager or if you want to move up. If you are hiring a social-media manager, it’s important to know the rates.

How much do social media managers make?

This article will explore the average salary of a social media manager in 2023. We’ll also discuss the main factors that affect earnings, and offer tips on how to negotiate a higher salary.

What is the average salary for a social media manager?

In the United States, the average salary of a social media manager will be around $50,000 by April 2023. Salary comparison websites like Indeed, Glassdoor and Mint report slightly different numbers, since each site uses slightly differing datasets and methodology.

According to Indeed, the average salary of a social media manager in the United States is $56,782. The average salary for a social media manager is $56,782.

The salary of social media managers in the US according to a report by Indeed

In order to calculate the pay scale, Indeed aggregates data that users have self-reported. The above chart includes data from almost 3,000 user reports.

Glassdoor states that the average salary for this position is $51,533. This includes approximately $47,800 of base pay, plus about $3,800 additional pay, which can include bonuses, commissions and profit-sharing.

Glassdoor’s report for social media manager salaries by 2023

Glassdoor calculates average salary a bit differently. This site aggregates user-provided statistics and data from government sources, unlike Indeed.

Mint’s salary report for social media managers in the US

Mint states that the average social-media salary is $46,500. The site offers the most diverse pay scale with the lowest average salary around $18,500 to the highest around $97,500.

Mint uses TurboTax’s income tax data to get these figures. The above figures represent the average of 3,350 users that indicated social media management on their tax returns.

Experience affects the average salary in social media

The figures above represent the average salary of social media managers regardless of their experience or seniority. It’s useful to know how much you can earn with more experience.

Payscale, for example, reports that social media marketing professionals with between five and nine years’ experience earn a median annual salary of $64,000. With 10 to 19 year’s experience, the average salary is $75,000.

Salary of a social media manager according to experience level

What does this mean for social media marketing? You can expect your salary to rise by 50% when you move from a social media entry-level marketer to a senior role. Consider pursuing the social media director salary if your earnings goals are higher.

What industry affects average social media salaries?

You should know the industry of the company before you begin a social media project or start looking for clients. Some industries pay more consistently than others, so they may be worth looking at as a niche.

Glassdoor reports that social media managers are paid 35% more on average by IT businesses. Financial services, manufacturing and telecommunications companies pay 25% more than the average.

Glassdoor’s chart on social media manager salaries by industry

How can social media marketing leverage this information. Professional services companies pay the highest salaries. If you have experience in B2B marketing, this could be an excellent niche for you.

Location affects average social media salaries

In the past, location was a major factor in determining the salaries of social media marketers. Location can affect salaries, but it is only relevant for jobs that are in an office or hybrid.

Where can you earn the most in a role involving social media? According to Indeed.com, social media managers who live in areas with higher costs of living (such as the Northeast or the West Coast) make 15% to 25% more on average. New Yorkers, for example, earn on average $68,341 a year.

US map showing where social media managers are paid more

Salary can be 15 to 25 percent lower than the average in states where cost of living is lower. Asheville in North Carolina is a good example. Asheville residents earn on average $42,849 a year.

Salary of a Social Media Manager in France

Salary levels can vary widely outside of the United States. Glassdoor, for example, reports that social media managers earn on average EUR40,205 a year in Paris, while those who work in London earn PS40.703 a year.

Chart showing how much social media managers make in the United Kingdom

Average social media salaries are affected by contract type

The numbers below will give you a good idea of how much you can earn if you are looking for a job. If you are considering freelancing, or you want to compare both options, it is important to know the difference in pay.

Glassdoor reports that the average salary of a freelance social media manager in the United States is $60,000. Most likely, the salary range will be between $49,000 and $75,000.

What is the average salary of a social media manager?

How to Negotiate for a Social Media Manager’s Salary Increase

You don’t have to stick to the average range of pay if you want to start in this field or if you are aiming to be promoted. There’s often room for negotiation on higher salaries or fees. You can increase your rate or your salary by using the tips below.

Education and certification

Most social media jobs require a bachelor’s degree. Social media professionals tend to have a variety of majors, including marketing, journalism, communications, and business.

You can usually qualify for jobs in social media that pay average salaries, such as those we discussed above. If you’re looking to negotiate a higher wage, advanced education will help.

Graduate degrees

A graduate degree reflects a high level of understanding in marketing and business. A master’s can help you get a better salary and land a senior social media marketing job.

What graduate degree is most valuable for social media experts? In the past, marketing master’s degrees have been a good option for ambitious professionals in social media. Graduate degrees in social media are becoming more common, and they may be a better option.

Professional Certifications

Not everyone or every role is suited to a graduate degree. A master’s can seem unaffordable and unreasonable due to the time and cost commitment, especially when you are looking for a small pay increase.

A professional certification could be the better option for some social media experts. Certifications are not only faster and cheaper to complete, they also let you demonstrate your key skillsets.

Consider these professional certifications and courses:

You can take one or all to master channels ranging from Facebook and LinkedIn to TikTok and YouTube. HubSpot Academy provides a free social media certification. It can be completed in a day. It can be used to improve your Meta app knowledge, such as Facebook and Instagram.

Take some time before committing to a certification or graduate program to create a list that includes dream jobs. Include those a few levels higher than your current position. Create a chart that shows the certifications and degrees required to get these higher-paying jobs.

Social media marketing skills

You need to have a set of standard social media manager skills in order to excel. Your daily routine may require technical skills like:

Market research to find out what motivates your audience and how they engage on social media. Project management for you to manage multiple tasks and set goals while staying productive.

Soft skills are also needed to manage the many responsibilities that come with being a professional in social media.

Collaboration so you can work smoothly with social media teams and a variety of internal and external stakeholders.Communication so you can connect with your brand’s audience and share information with your social media team.Creativity so you can find new ways to share the same ideas with different messaging or formats–using each platform’s latest tools and features.Adaptability so you can not miss a beat as the social media industry changes or as challenges arise.Trend-spotting so you can stay on top of what’s happening on social media and in your industry–and leverage trends relevant to your business.

You can improve your chances of landing a more desirable job if you have more advanced skills. Indeed, for example, reports that certain skills can significantly increase your earning potential:

Social listening involves analysing conversations on social networks and using data to improve strategies, and to make better connections with your customers. Artificial intelligence (AI) involves using technology to automate tasks ranging from copywriting for social media to paid campaign development.



You must have critical skills and qualifications in order to earn more money

Digital marketing specialties

All social media roles can be assumed to be the same. This is not true. Your niche (or area of specialization) can make a big difference in how much money you earn.

Content creator

You storyboard, produce and deliver video and image content to brands as a content creator. This entry-level role is often a freelance position, which allows you to gain valuable experience. The average hourly wage for content creators is $19.60

Copywriter

Copywriters create written content for social networks. This could include video scripts or text overlays. Copywriting may be part of the role.

Copywriters on average earn around $58,500 per annum.

Social media strategist

Social media strategists design organic or paid social media strategies that are based on a company’s goals for the future, past performance, and current trends. Social media strategists typically earn $59,500 annually and are social media managers with prior experience.

Community Manager

As a community coordinator, you manage social media engagements, create relationships with your customers and manage groups for your company, such as Facebook or LinkedIn. Community managers make an average of $61,100 a year.

Social media paid for

Paid social media specialists are responsible for managing ad campaigns on Facebook, Instagram TikTok YouTube and other social media platforms. Social media jobs that are paid tend to be the most lucrative in the field with an average annual salary of $81,400.

Your work is worth a lot

You may be able, no matter what your niche is, to negotiate a higher salary by proving that you have done valuable work. You can do this by creating case studies or campaign summaries that quantify your achievements.

Quantifying results is easy if you focus on paid campaigns. You can calculate social media metrics or return on advertising spend (ROAS), by compiling ad campaigns reports.

If you concentrate on organic campaigns, it can be more difficult to prove your value. Social media platforms don’t allow you to track revenue or any other metrics that are based on value.

You’ll instead want to use an ROI dashboard like Agorapulse to show value. This dashboard allows you to show the value of every organic campaign that you have tracked. You can attribute ROI to specific channels, profiles or posts.

Career paths for social media managers

You can move up in your career as you gain more experience. As you plan your future, consider including one or more roles from the list below.

Marketing Manager

Marketing managers plan and execute social media campaigns from start to finish. They develop organic and paid strategies. This role can be centered around social media in some cases. In some cases, this role may be limited to social media.

In addition, most marketing managers supervise teams. This role allows you to gain experience managing entry-level marketers.

Marketing managers make an average salary of $73,100 a year. This is a significant increase over the average social media manager salary.

Social media director

The social media director is responsible for marketing the brand of a business through social media channels. They set key performance indicators, oversee paid and organic strategies and manage advertising budgets.

The majority of senior professionals in this position supervise marketing managers, or other team leaders. Social media directors make an average of $126.600 per year.

Chief Marketing Officer (CMO)

CMOs play an important role in the C suite. CMOs are usually much more strategic than they may appear to be, even though they have extensive experience in creating content and managing marketing campaigns.

The marketing manager is responsible for understanding the company’s market position, setting goals that will expand or consolidate it, and creating a plan to achieve this. They are the most senior marketing professionals, so their responsibilities go beyond social media. They are typically responsible for the marketing, branding and advertising efforts of an organization.

CMOs make an average of $142,100 a year. This is among the highest marketing salaries, and a great long-term target for social media managers.

We have learned a lot about social media manager salaries.

The average social media salary depends on many factors, from education to experience to industry and location. This salary guide will help you to get an idea of what to expect in your next social media position and to plan how to negotiate a higher salary.

Sign up for the FREE demo to see how Agorapulse makes a social media manager’s day easier, more productive, and happier.

 

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