How Social Media Management Tools Have Changed Since 2022 [Infographic]

You may not be using the same version of Agorapulse as you were a year ago. It’s better. Agorapulse’s team is always improving our social media solutions.

You want to know how it works? We are thrilled to share how our social media management tool developed in 2022. Let’s get into the optimizations and tools Agorapulse has introduced in the last year.

This infographic highlights it all. Continue reading to learn more about each feature.

Social Media ROI Dashboard

Social media managers have struggled to prove the return on investment (ROI). Clicks, likes, comments and clicks do not always correspond to exact values. It can take a lot of time to analyze website analytics and track conversions.

Agorapulse now offers a social media ROI dashboard that makes it easier and quicker to quantify the value of your efforts, and prove the impact on your business. You only need to link your Google Analytics account with Agorapulse.

Agorapulse ROI Dashboard automatically tracks all visitors, transactions and revenue generated by your social media content. You want to know which campaign or social media channel brought you the most value? All these metrics are displayed in the ROI dashboard.

Agorapulse’s campaign track tools allow you to add UTM codes into the publishing composer. This allows you to dig deeper into your data. The ROI dashboard shows the social profile, content type and the piece of content that has generated the most value.

This data will allow you to better understand your social media’s business impact. These insights can be used to improve your content and social media ROI as well as to continue increasing the value of your work.

TikTok Publishing and Scheduling

TikTok has over 750 million active users and is growing quickly. This makes it an important social media platform for brands. Agorapulse supports TikTok scheduling and publishing so that you can easily plan the short-form video content for your clients or company.

Agorapulse’s publishing editor allows you to upload videos, add captions and insert hashtags. To access, modify, or use your saved hashtag groups, click on the hashtag icon in composer.

A third-party editing tool like CapCut and Canva can help you save time when creating TikTok content. Save the audio video and export it to Agorapulse. This will allow you to have it ready for TikTok when you need it.

Double-check the TikTok options before you press the Publish button. You can disable comments, duets and stitches before publishing.

Next, use Agorapulse’s approval and scheduling options to move content throughout your workflow. You can schedule TikTok videos hours, days or even weeks in advance. For approval, you can also assign content members to your team.

TikTok reporting and engagement are still in beta testing. Agorapulse will soon be available for your TikTok marketing needs.

How to Launch a Brand On TikTok: A CMO’s Guide [Ebook]

Instagram Reels Management

Agorapulse responded to the call for short-form video, which completely dominated social media in 2022. Agorapulse supports all aspects of Instagram reels management, in addition to TikTok publishing.

Publishing Instagram reels

Now you can publish Instagram reels from your Agorapulse dashboard. Upload a short video to the publishing composer. Next, write a reels-ready caption. Agorapulse’s hashtags can be used to add brand and other keywords to your caption.

The thumbnail that the auto-generated thumbnail looks great! Click on the three dots beside the thumbnail to edit it. Next, use the thumbnail picker for a better thumbnail. You have the option to choose from an auto-generated option, or you can select a frame from your reel.

Scroll down to see the Instagram publishing options. First, ensure that you have selected reel as your post type. Next, decide whether you want to share the reel to both your feed (i.e. grid), and to the reels feed.

You can add audio, text, stickers and transitions to your app. Select the team member to publish the reel by switching on the Publish via Mobile Notification toggle. When it’s time for you to publish, the notification will go out to the person you have selected.

You can also publish the first comment to your reels. For more information, see below.

Instagram reels engagement

Are your Instagram reels generating a lot of comments? You can now find them in your Agorapulse email inbox alongside comments on Instagram feed posts. You can reply directly from your Agorapulse dashboard.

What Instagram Reels (and don’t mean) for social media managers

Reporting on Instagram:

You want to know which reels resonate with your audience? You can now find reels insights within your Agorapulse report. On the content reporting tab, you’ll find both reels as well as post metrics.

To get a comprehensive overview of your Instagram content performance, you can also use The Best post type to submit chart. You’ll also find top-performing reels highlighted in your Instagram profile’s top contents report.

UX/UI Optimizations

Your team will be able to work more efficiently and collaborate better if it has a well-designed user interface (UI) or user experience (UX). Your social media marketing efforts will be more effective.

Our team made several improvements to Agorapulse. You may have noticed that key components such as the publishing composer, publishing calendar, social inbox and dashboard navigation were optimized.

You might find that you take less time to manage your social media accounts. Agorapulse’s UI / UX optimizations can help you save both time and hassle.

gorapulse Inbox Enhancements

Agorapulse’s social inbox allows you to manage comments and direct messages. This makes it a crucial hub for social media managers. We made several key improvements to the inbox’s appearance and function in 2022.

Redesigned Inbox Experience

Our inbox was essentially superpowered this year. The intuitive design makes it easier to manage the inboxes of clients and teams.

You can now respond to all types engagements from one inbox, for each social profile. This means that you will respond faster and do less clicking.

The social channel determines the type of engagement that you get for each profile. Agorapulse supports organic, ad, and private comments. It also supports reviews and visitor posts on Facebook pages. Click the All items dropdown menu to narrow down your focus and choose one type of engagement.

Do you need more context to reply to a comment? To learn more about the user, including their history with Agorapulse, open the user profile panel within your Agorapulse email inbox. Click to add internal notes to your team.

You can categorize your inbox items to make it easier for you to analyze them better. To add or modify a label to an inbox item, click the Add label button.

Clicking the Create an Inbox assistant Rule button in the top-right corner of the panel will allow you to automate labeling and other tasks related to inbox moderation.

There are many options depending on which social network you want to moderate. You always have the option of reviewing inbox items automatically based on keywords, and to assign items to certain team members.

Bulk actions to inbox items

Are you responsible for managing a flooded social media inbox? This automated moderation tool will likely save your team a lot of time.

The bulk action tool will be the same.

Click the checkmark icon in the top right corner to review all items in your inbox. Select items you wish to review instead? Check the box at the lower left corner. Click the checkmark icon.

You want to label multiple items in your inbox at once? Click the label icon at top of your inbox to select all items you wish to label. Next, select at least one label in the popup menu and then click to apply.

Do you need to assign multiple items to a member of your team? Click the silhouette icon at top of inbox to select them. Next, choose the appropriate team member from the dropdown menu. Add an optional message.

These bulk actions can also be used in your designated items folder. This allows you to quickly review and tag items, making it easier for you to get to your social media inbox zero faster.

Published Calendar Features

In 2022, publishing best practices and content formats were radically changed across social media channels. Agorapulse adapted to these changes by introducing several new publishing calendar features.

Calendar filters

It’s easy to get overwhelmed quickly with social media content calendars, especially if you manage multiple profiles and have complex approval workflows. Agorapulse’s calendar filters make it easy to manage your content and stay on top.

You can choose to only view draft content so that you can complete any posts you have already started. Do you still have some posts that need approval? You can choose to see content that requires approval in order to send reminders.

You need to be able to focus on content you have rejected or posts in the queue for approval. To help you focus, choose a relevant status from this list. The Agorapulse filters can be used to view specific types of content and content with particular labels.

Calendar notes

Agorapulse’s calendar notes feature allows you to jot down ideas directly in your publishing calendar. Check the filters first and then enable notes. Next hover over a date to click the note icon.

The note should have a short title so it will be visible on the calendar. Add more information or links to the notes box. To save the note, click Save.

Remember that everyone on your Agorapulse Account can see and edit any notes you add to the publishing schedule. They’re great for collaboration but less for notes to yourself.

Google Business Profile Publishing

Are you interested in managing reviews and making updates to your Google Business Profile? Agorapulse supports both of these capabilities.

You can upload content and copy to the publishing composer from your smartphone, Agorapulse’s asset library or connected Canva account. You can choose from a variety of post types.

Google Business Profile posts will be published automatically as updates. You also have the option of publishing an offer or event through Agorapulse. You will need additional information to publish offers or events.

First comment on Instagram

You can add more details to your first comment to make Instagram captions short and concise. Agorapulse allows you to publish the first comment to your Instagram content right after it goes live.

This feature can be used by creating an Instagram post. Next, add up to 2200 characters to the post and up to 30 hashtags. After the post has been published, you can use the Instagram app for pinning the comment at the top of the thread.

View the Instagram grid

You can keep a particular aesthetic in your Instagram grid. You can now toggle between the calendar and grid view in your Agorapulse dashboard.

Grid view automatically pulls in scheduled Instagram content, so you can see how it will compare to published content. This will allow you to make informed decisions. You can, for example, reorder feed post or not publish reels to the feed.

Insta carousels

Agorapulse now supports mixed media carousels. This means you don’t need to limit your posts only to one creative or one media type. You can now create Instagram carousels using the publishing composer.

You can edit the image size or change the video thumbnail before it is published. All of Agorapulse’s creative tools are accessible from the carousel workflow.

gorapulse Mobile App Updates

Social media users and managers are gravitating towards mobile devices more often. Two major updates to Agorapulse’s mobile app were made in 2022 for social media managers who are on the move.

Mobile inbox v2

Do you prefer to manage your inbox from anywhere? Agorapulse’s mobile inbox is updated so you can quickly review, respond and organize engagements.

To locate the profile you wish to review, click the dropdown menu at the top left of your mobile inbox. Tap to open any item in the app and interact with it.

You can respond to comments, like, share and like. To provide a quicker and consistent response, you can use one of your team members’ saved replies. To open your saved replies list, tap the message icon at the lower right corner.

Do you need to label an item? To select another action, tap the three dots at the upper right corner.

Want to quickly review your inbox items? Swipe left to add them to your list. Swiping left gives you the opportunity to select from other actions in your inbox, such as liking items.

Composer of mobile publishing

Agorapulse’s desktop publisher composer is often the best choice when you need to create content for a whole week or a campaign. However, a mobile publisher is essential for live tweeting events or sharing breaking news.

Agorapulse’s mobile composer makes it simple to create content from anywhere. Go to the publisher tab, then select a social profile in the dropdown menu. Tap the plus icon at the lower right.

You can upload media or write compelling captions from this page. To cross-post content to multiple social media profiles, tap the plus sign at the upper left corner.

Scroll down to view previews for multiple profiles. To edit each profile, you can tap the pencil icon.

You can then publish immediately or schedule it for later. You need a team member to approve your content before it goes live. The Agorapulse mobile application allows you to send approvals directly.

Let’s wrap up how social media tools have evolved in 2022

G2 rates Agorapulse as the top marketing product because of these ongoing improvements. These improvements are also the reason Agorapulse is ranked higher than other social media dashboards in G2’s product direction poll.

Agorapulse, in other words, is the best choice if you are looking for a social media platform that keeps moving forward. You can explore all the features on your dashboard or request a demo for free today.

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