Newsletters are now a common feature of our online presence. With over 4 billion email subscribers, you’re more likely than not to get a newsletter (or two) in your inbox. How many of us actually read the entire newsletter, if we are being honest? Digital marketing is evolving, and so are our methods for engaging audiences. Video newsletters are one of the latest trends to sweep the industry. Video newsletters have become increasingly popular in a world of videos over plain text. They are a new and innovative way for subscribers and customers to communicate. They not only attract attention but also offer many benefits that email newsletters cannot match.
What is a video news letter?
Video newsletters are exactly what they claim to be: Newsletters with personality. video. They are simply newsletters with video content. Video newsletters are more engaging than a text-based email because they use video to engage subscribers. A video newsletter allows you to communicate information or a message, provide industry insights, show off your products and services, or do much more. This makes it easier for your viewers to understand your message. Video newsletters combine the dynamic nature of video and the informative nature found in newsletters to create a form of communication which is engaging, dynamic, and interactive. Businesses can use them to communicate valuable information, such as news and updates, with their audiences in a visually pleasing format.
re videos in newsletters effective?
Video newsletters are a great way to engage your audience and keep their attention. Recent studies show that video content can captivate audiences for up to 2,8 times longer than plain texts, highlighting the influence of this medium. A staggering 91% express their preference for video content over other formats, underscoring its immense power.
There are many benefits to video newsletters that email newsletters cannot offer. Here are a few of the benefits that video newsletters offer:
a. Higher engagement
Videos have been shown to be more engaging that plain text. Videos allow you to communicate more complex ideas in less time. This makes it easier for your audience.
b. Click-through rates increase
A link containing a video is more likely to be clicked than a text-only link. Video newsletters will increase your click-through rate, resulting in more traffic and sales.
Better brand awareness and recognition
Videos are easier to remember than text. Videos help to build brand awareness and increase awareness of your products or service.
d. Higher conversion rates
Video newsletters are a great way to increase conversion rates. You can motivate viewers to act by including persuasive messages and calls to action.
Video newsletters and traditional newsletters
Video newsletters have some significant advantages over the traditional newsletters. We will explore below some of the key advantages that video newsletters have over their text-based equivalents.
Enhances the multi-sensory experiences
Video newsletters, unlike text, combine sound, visuals, and motion for a more immersive experience. Video newsletters are a great option to tell a unique and dynamic story because text lacks the emotional appeal of a video.
b. The content is easier to understand and quicker for the viewers
Which is simpler? Which is easier? Right? It can be tedious and time-consuming to read paragraphs of text. Videos, on the other hand, are a simple and direct way to communicate complex information. Video newsletters help to retain the viewer’s interest and create stronger emotional connections.
In-depth Analytics
Video newsletters are a great alternative to traditional newsletters, which only provide limited information like click-through and open rates. Businesses can use video newsletters to access metrics like watch rates, demographics and viewer behavior on each time stamp. These detailed metrics can provide valuable insight into the viewer’s engagement, and help improve communication efforts.
d. Accessibility
Accessibility is now a crucial component of digital marketing. Video newsletters are a great way to check this box. They can be viewed easily on different devices and provide a consistent viewing experience for viewers and clients. Video newsletters are easy to access on any platform, as most people use their mobile devices to access their emails and content. The inclusion of subtitles for non-English speaking people to choose their preferred language expands your reach and creates an inclusive communication environment.
e. Interactive Elements
Video newsletters with interactive features such as embedded forms, clickable buttons and surveys will increase viewer engagement.
How to create video newsletters in 2023
A few steps are needed to create a video-based newsletter. Let’s take a look.
Step 1: Plan your video newsletter content
a. Define your goals
You should have a specific message in mind that you wish to communicate through your video newsletter.
b. Outline the basic structure of your video
Storyboard your video newsletter. Include the sections and topics that you would like to include. This blog will teach you how to storyboard and the importance of it.
Step 2: Record your video and improve it
Recording the video
Download the Chrome extension of Hippo Video to start in just 2 minutes.
Polish video to perfection
Our AI Video Editor will help you polish your video in no time. Our AI will convert the video into a transcript so that you can delete unwanted words, just as you would a document. Add interludes or transitions to give your video personality.
Step 3: Personalize your video newsletter
Add brand-approved elements
You can customize the player to reflect your corporate colors, logo and other branding elements.
f. Personalize for audience
Use Hippo Video to personalize your content and address your audience by their name.
Add interactive elements
Add interactive elements such as buttons to your website, in order to engage viewers and encourage them into action.
Step 4: Share and Distribute Your Video Newsletter
Embed the video
Copy the unique URL provided by Hippo Video into the email templates.
i. Share the video newsletter
Share the video newsletters with your list of email subscribers and watch your audience engage.
j. Add GIF
Add a GIF to your video to give viewers a quick glimpse at the content. This will encourage them to click.
Mention the duration of the video
The video newsletter can be used to convey the length of time that it takes to watch your video.
Step 5: Measurement and Optimization
Analyze performance metrics
Hippo Video provides performance metrics, such as views, click-through rate, and viewer behaviour.
Identify patterns, trends and other characteristics
Understanding what resonates with the audience will help you optimize your future video newsletters.
n. Make data-driven decisions
Improve engagement, conversions and overall impact.
Video newsletter example
Adrenaline Travel is a company dedicated to organizing tours and travel for adventure seekers. They use video newsletters brilliantly. The innovative use of video in the newsletters is a tactic that captures audience attention. In their newsletters, you can see how they use short clips to encourage readers to travel and explore the world. Although written text is compelling, watching videos can bring the destinations to life. This will inspire people to take up travel.
View their latest newsletter by clicking here.
FAQs on video newsletters for 2023
1. What is the optimal length of the video in the video newsletters?
It is best to keep your video short and sweet, as the attention span of your audience is at a low point. It is important to keep the video short and sweet. The video script should be easy to understand by your target audience to ensure they absorb your entire message.
It is important to share the duration of your video in its thumbnail. This will provide a more valuable experience for your audience. This is a great way to let your audience know the duration of the video before they spend their precious time watching it.
2. What are the types of video newsletters available?
Video newsletters are a great alternative to traditional newsletters. They offer many options. A video newsletter can include everything from company updates like organizational changes, progress reports, to how-to videos and newsletters based on company culture.
3. My video newsletter will it be a spam?
No. This concern can be avoided by using an image and a link instead of embedding the videos. The embedded video can be flagged as spam using traditional email methods, which results in lost engagement opportunities. Video emails with clickable images redirecting to a page that features the video ensure that your newsletters will not get lost in spam.
Tips to create a video newsletter
We want to give you a few tips on how to create a video that will resonate with your audience.
1. Offer value to your audience
Create authentic, informative content that addresses their needs. You should let your viewers know what they can expect from your videos and that it will help them to meet their needs.
2. Remember the subject matter
A successful video message relies on a single topic. Video newsletters are often cluttered with so many messages, they leave the viewers feeling confused and overwhelmed. Your audience will be able to easily understand your message if you have a singular focus. It also helps establish your credibility as an expert source.
3. The text does play a part
Text can be a valuable addition to your newsletter. Although video is the preferred medium, it’s not the only one. Text should be used to complement the video, and it should help viewers retain valuable information. Together, text and video can help you create a message that is cohesive for your audience.
4. Add compelling CTAs
Your call to action (CTA) is one of the most important elements of your video. A CTA that is effective should be simple to understand, actionable and strategically placed in the video. A well-designed CTA will motivate your audience to act in the direction of your desired outcome.
5. Videonewsletters can be enhanced with attractive elements
Color psychology and storytelling can have an impact on your audience. Understanding your audience is essential to producing meaningful and impactful videos.
The conclusion of the article is:
Video newsletters are a visually attractive, dynamic and engaging way for businesses communicate with their audiences. Video newsletters are a powerful way to grab and hold the attention of your audience. They have higher engagement rates, better communication and measurable results. Video newsletters are set to become more popular as technology improves and personalization is more common. They will transform communication strategies, and provide businesses with innovative ways of connecting with their audience. Embrace the power of video and take your communication to a new level.
Have you tried Hippo Video? Take a look at Hippo Video if you haven’t yet. With our newly-introduced pricing plans, you can also try it all out for free without any commitments.
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