Margie Barkley: Social Media ROI for Ecommerce Brands

Imagine a world in which college sports fans could showcase their team’s traditions and history through apparel that was uniquely designed. Homefield Apparel in Indianapolis, IN brought this dream to life through effective social media marketing and reporting. The company was driven by a passion to capture the essence of every college. They disrupted the industry by offering officially-licensed merchandise that resonated deeply with fans.

Whitney Medworth was able, by focusing initially on underrepresented colleges and then gradually expanding the horizons of Homefield Apparel’s content, to create a loyal fan base of college students who craved their unique designs.

Social Media as a Marketing Strategy

Social media is a great way to generate revenue and increase brand awareness in the digital age. Homefield Apparel chose Twitter as the ultimate platform for reaching its target market. Homefield Apparel concentrated its social media efforts on Twitter to immerse itself in the vibrant college football community.

Screenshot of tweets by Homefield Apparel

Whitney and the brand grew exponentially as a result of a strong bond.

Participating in engaging conversationsCollaborating with influencersCrafting genuine interactions with fans

Influential figures in college football were attracted by the authenticity and human element of the social media marketing strategy of the brand, which led to the brand’s newfound success.

Challenge of Social Media Reporting

Homefield Apparel faced new challenges as their success grew.

Whitney wanted to maximize the impact of every launch, by optimizing social media for certain days of the week.

She had tracked her organic social media conversions manually using spreadsheets. But eventually, this was too time-consuming and tedious for her to maintain.

She had to focus on accommodating new customers rather than analysing social media metrics, due to the constant flow of orders.

Whitney said, “I knew 2023 would be a big one for us in a new way.” “I knew my workload would increase quite a lot… I didn’t want to spend half of my day doing Excel spreadsheets.”

It was then that she realized, in order to build on the success Homefield Apparel has had to date, she needed to find a better solution to navigate the complicated landscape of social media analysis and to engage their fan base.

Implementing Agorapulse to Streamline Analytics

Agorapulse, the award-winning tool for managing social media, helped Homefield Apparel ditch Excel spreadsheets forever. Agorapulse‘s social media reporting tools included Social Media ROI, detailed metrics, engagement metrics and valuable audience insights.

The Homefield Apparel strategy has changed dramatically because of the abundance of data. No more guessing or spending hours sorting numbers.

Whitney is able prove the ROI for organic social media campaigns and make informed decisions backed up by Agorapulse’s data.

Audience growth chart is one of the reporting features in Agorapulse.

Whitney says, “Now I can do more creative work and plan for what comes next instead of feeling like, “Oh, man, I still haven’t finished my reporting this week.”

It is much easier to have the data and get it quickly and easily than trying to do it myself.

Brand Loyalty Through Social Media Reporting

Homefield Apparel experienced unprecedented growth within a short time frame with the help of Agorapulse’s social media strategy.

Their unwavering online presence and unique designs attracted major universities and passionate fans bases. Brand loyalty skyrocketed, and revenue streams began to flow.

Agorapulse was instrumental in helping Homefield Apparel understand their audience by providing social media and analytics reporting. Homefield Apparel, in turn, was able maximize their social media campaign and cultivate engagement far beyond the initial excitement of launch.

Screenshot of tweets to Homefield Apparel

Homefield Apparel’s journey is a testament to the incredible power of social media for driving ecommerce success.

Whitney, through her unwavering commitment to Twitter and Agorapulse’s effective social media management, cracked the code for measuring social media ROI. She generated substantial revenue and fostered a sense of community among college students in America.

This case study highlights the importance of a data driven social media strategy. It also highlights the role that the right social media tool, with its analytics and reporting capabilities, plays in achieving long-term success on the dynamic digital market.

Do you want to know how Agorapulse will make a difference in your ecommerce business? Contact our team to arrange a demo.