You’ve come to the right place if you’ve wondered how you can reduce stress while managing multiple social media accounts, whether for clients or your own business.
This post will show you how to monitor and manage all of the social accounts that you use.
Find out how you can spend more time off-line by automating your social media tasks.
Multiple social media accounts can be beneficial
Most people, as you will see in the next section, have multiple social media accounts. Why? Each network has a different function for the average user.
Reading news articles is the third most common reason to use social media.
Hootsuite & We Are Social: The Global State of Digital in 2021, Q4 update
This use is not the same across all platforms. Around 31% of U.S. adult users regularly access news via Facebook, but only 11% do so through Instagram. LinkedIn is used by even fewer people (only 4%) to access news.
Social media marketers need to have multiple accounts. LinkedIn, for example, might be the best option for recruiting, Instagram, for social commerce, or Facebook, for brand awareness.
This will also be determined by your target audience. Multiple social media accounts will allow you to reach more people. Take a look at the social media demographics of American users.
Pew Research Center
How many social media accounts should a manager have?
There is no correct answer to this. Your audience and goals will determine what you do. Posting on just one or two major social media platforms will allow you to reach the vast majority. The platforms that you choose to use will differ.
Social network preferences differ by geography, gender and age. You’ll need more social media accounts to reach more demographic groups.
Your company’s size can also have an impact. Small businesses will probably start out with just one account per platform. As your business grows, you may need to separate handles, for example, customer service or marketing. It is important to know how to manage social media accounts to promote your business.
Start small and then grow your brand as you become more familiar with the tools. Doing a good job on just a few accounts is better than doing a mediocre one on many.
How many social media accounts do you think the average person has?
Social media is used by the average person for 2 hours, 27 minutes per day.
Take a look at the overlap between social media platforms.
Hootsuite & We Are Social: The Global State of Digital in 2021, Q4 update
Best software for managing multiple social media accounts
We’re not going to lie: managing multiple social platforms is difficult. The risks are heightened when you manage both personal and business accounts on the same device. If you are thinking of how to manage multiple social media accounts. Don’t accidentally cause a PR catastrophe by posting something in the wrong feed.
It is time-consuming to try and manage multiple social media accounts using different apps. It is easy to accumulate a lot of time by simply opening and closing tabs.
The right software can help make your job easier.
Hootsuite’s superiority in managing multiple social media accounts will not surprise you. The time you save by centralizing your social media activity in a single dashboard is enormous. This helps you stay focused and organized.
Hootsuite lets you:
Create analytics reports for all your profiles. Understand the best time to publish for each account based on the metrics you have collected over the past 30 days. Edit a single post on social media to customize it to each account instead of posting the same content on all social accounts.
Hootsuite allows business accounts to manage 35 social profiles.
Hootsuite is the best mobile application to manage multiple social media profiles if you work on your mobile device or are always on the move. The app is similar to the desktop version, allowing you to create, edit, and post content on multiple social profiles all from one place.
From your single inbox, you can review and edit the content of your accounts and respond to incoming comments and messages on your social media profiles.
Reduce response time (and your workload)
Manage all your messages stress-free with easy routing, saved replies, and friendly chatbots. Try Hootsuite’s Inbox today.
Book a Demo>
How to manage multiple social media accounts (without crying)
Here are some key ways to minimize your workload and maximize the time you have to spend on quality content (and self-care).
1. Use software to combine all your social profiles in one place
We’ve already talked a little bit about why it’s risky and time-consuming to manage multiple social media accounts through individual apps. Combining everything into one social dashboard is just a huge time-saver.
Using a social media management tool also allows you to work on all your social profiles from your laptop or desktop computer, rather than from your phone, making it physically easier to work using a keyboard and monitor rather than hunched over a tiny screen typing with your thumbs. (After all, no one wants to get text neck or texting thumb.)
In Hootsuite, you can manage accounts from:
TwitterFacebook (profiles, pages, and groups)LinkedIn (profiles and pages)Instagram (business or personal accounts)YouTubePinterest
2. Automate your busywork
The act of actually posting content to each social network can become quite disruptive if you do it multiple times throughout the day. It’s much easier to create content in batches and schedule it to post automatically at the right times (see the next tip for more on that front).
Use Hootsuite to schedule posts in advance or bulk upload up to 350 posts at once.
It’s also a huge time suck to pull analytics individually from each social platform. Instead, set up Hootsuite Analytics to automatically send you cross-platform analytics reports each month.
3. Post at the right times and frequency for each network
We talked earlier about the different demographics of different social platforms. And the different ways people like to use those platforms. That means each network has its own ideal posting times and frequency.
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You don’t want to waste time on creating too much content. Don’t scare people away by giving them too much content.
Check out our blog on the best time to post to Facebook, Instagram and Twitter. Remember that these are averages. You will know the best time and frequency for posting on your social media accounts.
You can find out by using analytics tools and A/B tests. You could also let Hootsuite do the work for you, with its Best Time to Post feature.
You’ll be glad you implemented tip 2 and automated your posting to get the much-needed rest.
4. Cross-posting is a great way to engage in some cross-posting
We have tried to emphasize that social media platforms and audiences differ. Cross-posting exactly the same content on each platform, then, is a bad idea. Never mind that varying word counts and image specifications can make your post look wonky if you use an everything-everywhere approach.
You don’t have to reinvent the wheel every time you use a new platform. If you adapt a post, it can be shared on multiple social networks.
Hootsuite Composer lets you customize a post for every social network from a single interface. This allows it to speak to the right audience and hit the right image and text properties. You can add or remove hashtags and change tags, mentions and links.
Saving time is saving money.
5. Curate and repost a third of your content
You’re likely to find that people in your industry, or even your customers, are creating content for your social media feeds. It is not our intention to say that you should just take the content and use it. Please don’t.
It is a good idea to connect and reach out to these creators and ask them if you could share and amplify their content. You can use strategies such as contests and hashtags that are branded to collect user-generated material to fill your feed.
Share a link with your audience to a thought-provoking piece that is relevant to your field, and include a brief summary of your thoughts. Content curation can be a great way to share valuable information with your audience, while also building relationships with industry leaders (and saving time).
6. Create content using templates
It is important to have a recognizable brand voice and look on social media. Templates can reduce the time and effort required to create new social posts while still ensuring that your content is always consistent.
Hootsuite Content Library lets you save templates and brand assets that have been pre-approved so you can easily create new content with just a few clicks.
You can also use our templates with or without Hootsuite. This collection of 20 social media template posts includes many strategy, planning and reporting templates. But there are also templates for content that anyone can use.
Instagram Highlights covers and iconsInstagram StoriesInstagram carouselsFacebook page cover photos
7. Put aside time for engagement
Engagement is key to building and maintaining a following on social media. Do not forget to schedule time in your daily routine to respond to comments and mentions. Tags and DMs are also important. Put this on your calendar and schedule time every day to be social.
It’s much faster to engage your audience from a single dashboard than to jump between platforms. Plus, by using software to manage your multiple social media accounts, you’ll never miss an opportunity to engage with audiences.
You don’t need to waste your lunch (always have a break for lunch) worrying if you missed an important message or forgot to check your DMs.
Hootsuite Inbox allows you to bridge the gap between customer service and social media engagement, and manage your social media messages all in one place. This includes:
Private messages and DMsPublic messages and posts on your profilesDark and organic commentsMentionsEmoji reactions
More…
It’s easy to use the all-in one agent workspace.
Handle messages with a team using intuitive messaging queues, statuses and filters. Track response times and CSAT metrics
Book a free demo
Inbox also comes with useful automations.
Automated message routingAuto-responses and saved repliesAutomatically triggered customer satisfaction surveysAI-powered chatbot features
8. Collaboration made easy
There is only so much a single person can accomplish. Collaboration becomes more important as your workload increases.
Social media dashboards make collaboration easier by giving team members the exact access they need for their roles, and with password management and approval workflows built in.
Hootsuite also allows you to assign private and public social messages to team members so that nothing falls through the cracks. You’ll be able see who is contacting you via multiple social media channels so that you can respond consistently.
You can also collaborate with bots that answer simple customer questions. Heyday lets you answer up to 80% of customer questions automatically.
9. Unify your analytics
Each social media platform has its own analytics tool. When planning to manage multiple accounts on social media for reporting and business goals, an analytics program will be your best option. You need a single report to fully understand multiple social media accounts.
Hootsuite Analytics has templates to help you create reports quickly. Or, you can use custom reporting tools to create reports with metrics that are important to your organization.
You can get an overview of all your social media reporting, both paid and organic.
As we’ve already mentioned, you can also set Hootsuite Analytics up to automatically send you a monthly report, which will take one thing off your list.
10. Connect your social media tools to other business tools
The social media manager’s toolbox is not limited to just social media tools. You probably use third-party software for things like image editing, project management, customer service, and others.
Hootsuite App Directory contains more than 250 integrations and apps that can simplify your day and consolidate all you need into one place.
Hootsuite helps you manage multiple social media profiles in less time. You can manage multiple social media accounts from a single dashboard. You can try it for free today.
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Hootsuite is a powerful social media tool that combines all the features you need. Keep up with the latest trends, beat your competition, and grow.
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