Social Media Management Tool for 2023: Great Results!

Keeping track of all your brand’s accounts on Facebook, Instagram and Twitter can be like herding kittens (and not at all cute).

You don’t need to do it all by yourself. You can manage multiple social media accounts using a variety of platforms, apps and websites.

You can use social media management tools to ensure that you are engaging with your followers on a regular basis (and that none of their posts, comments or direct messages is missed).

You can easily gather those cats with these tools. They include some free social media tools. Let’s get started right away.

Bonus: Read the step-bystep social media strategy guide with pro tips on growing your social media presence.

What is social media marketing?

The process of social media management involves managing your brand’s presence across all platforms that use social media. Social media management is not only for large corporations. Small businesses and single creators also need to manage their own social media.

Social media management includes scheduling and planning posts, engaging with followers, responding to queries, staying up-to-date with trends, and analyzing performance.

It’s true! Technology (also known as. Social media management tools can be used to help you manage your social media:

Track your analytics across all accounts and platforms in one place. Generate and share detailed performance reports. Automate audience and industry research through social listening and brand tracking. Keep your creative assets organized, accessible to your entire team. Improve your social customer service processes, response time, and customer satisfaction scores.

Social media management tools can range from simple photo editing apps to dashboards that do it all (*cough* Hootsuite).

What is the main takeaway? The big takeaway here?

These tools will also help you maintain a healthy balance between work and life while managing social media.

The best social media tools of 2023

The best tools for managing social media are available today.

Schedule and publish social media content using tools that manage your social media.

Social media managers will tell you that the most difficult part of their job is not having to be online all the time.

It’s essential to have scheduling tools that post content even when you are not online. This will ensure that your workflow is uninterrupted (and give you that much needed unplugged time).

1. Hootsuite Planner

Hootsuite’s content planner is a favorite of ours (surprise). This calendar is not only for scheduling social media posts, it also works as a scheduler.

This will also give you an idea of the best time to publish your content – when your audience is most likely to be active and interact with it.

Hootsuite’s plans start at $99 a month.

2. RSS Autopublisher

This platform automatically publishes RSS feeds to social media (for example, you could set it up so that it automatically shares a blog entry to Facebook and LinkedIn when it is published on your site).

Source: Synaptive

Hootsuite Enterprise Plan is free. It costs about $7 per month.

3. Hootsuite’s Best time to publish

Hootsuite Analytics has a feature called Best Time to publish.

Based on an analysis of past performance, it gives you suggestions about the best days and times for posting your posts to Facebook, Instagram and Twitter.

You can customize the Best Time to Publish feature to meet your goals.

You can choose between different times depending on whether your goal is to increase awareness, engagement or traffic.

Hootsuite’s plans start at $99 a month.

Social media tools for analytics and listening

Tracking your analytics and using data to improve social performance can be a game-changer.

You can do this with these apps.

4. Hootsuite Analytics

Hootsuite is back! You can view statistics on all of your social media accounts with our analytics tool.

Users can also optimize data to boost awareness, increase engagement, drive traffic and more.

Hootsuite’s plans start at $99 a month.

5. Sprinklr Social listening

Sprinklr is one of the more expensive social media tools, but it offers powerful social listening features. However, they’re only for large enterprises.

Sprinklr’s AI-powered software allows customers to listen in on millions conversations each day. Monitor hashtags, keywords, phrases and more for actionable insights about your brand.

Hootsuite Streams, Hootsuite Insights powered by Brandwatch can be used to perform similar social listening tasks. Hootsuite is also much cheaper than Sprinklr.

6. Panoramiq Watch

This Instagram monitoring tool will help you keep an eye on your competition.

It allows you to monitor hashtags, compare analytics, and manage your posts.

Source: Synaptive

Panoramiq Watch offers two plans. Standard plan allows you to monitor 10 hashtags or 10 competitors at $8 per month. The professional plan costs $15 per month and allows you to monitor up to 20 hashtags as well as 20 competitors.

Hootsuite Enterprise plans include the tool for free.

7. Panoramiq Insights

This platform provides a detailed look at your Instagram analytics including statistics on your followers and activity.

Panoramiq Insights offers CSV and PDF reports for those who really want to geek-out.

Source: Synaptive

Standard plan for this platform is $8 per month, which includes insights on two Instagram accounts. Each additional account is $4 more per month.

Hootsuite Enterprise plans include the tool for free.

8. Brandwatch

Brandwatch is an online platform for consumer intelligence that provides historical and current data about you and your brand.

It can analyze images and recognize figures you may be interested in, as well as compare the interests of various groups within your audience.

Brandwatch

Brandwatch costs $1,000 per month and is ideal for those who love numbers. It’s more data-driven than visual.

Hootsuite users on the Enterprise and Business plans can integrate Brandwatch for free.

9. Hootsuite Streams

Hootsuite allows you to create custom feeds (feeds that appear in your dashboard), which allow you to keep track of all important conversations within your field.

Keep up with your business and stay one step ahead of competitors. You can filter your results by hashtag, keyword and location. You can target streams to meet your specific needs.

Hootsuite’s plans start at $99 a month.

9. Cloohawk

Cloohawk monitors Twitter and suggests “hacks” to improve engagement, growth, as well as tips on getting you there.

Like a Tweet Doctor, it diagnoses issues and prescribes fixes. Fixes include using trending hashtags, reposting old posts or posting stories that are currently popular.

Cloohawk’s bot will automatically retweet any tweets that are relevant to your brand.

Cloohawk

Hootsuite provides a Cloohawk Integration for free to all users.

11. Nexalogy

This app is an application for monitoring social media and discovering new content. It uses data from social media to help develop marketing strategies.

Nexalogy extracts summaries of information from images. This includes objects, foods, people, events, and timelines. It is useful in identifying crises both in politics and business.

Source: Nexalogy

It’s absolutely free!

12. Archives Social

Has a post on social media ever disappeared without warning? Archivesocial will record all of the activity on your social platforms so that you never miss a comment, like, or post.

Apps like this are especially useful in the legal field, as online recordkeeping can be notoriously unreliable. They ensure that evidence is preserved.

The most basic Archivesocial plan costs $349 per month.

13. Statsocial

Statsocial helps you inform your marketing strategy by providing data from a database with 300 million people.

The platform allows you to identify the key influencers within your industry and your target audience. You can also conduct surveys and identify specific individuals.

Source: Statsocial

Statsocial is available for free via Hootsuite.

Customer service social media management tools

Now that you have their attention, it’s time to keep them. It’s now time to maintain it.

These tools will help you to provide excellent customer service and keep your audience happy.

14. Hootsuite Inbox

The social inbox on our platform is one of the most effective (and unbiased tools, we promise!) social media customer support tools.

You’ll never again miss a comment, question or sharing. It’s much easier than clicking between apps all day.

Hootsuite’s plans start at $99 a month.

15. Heyday

Heyday is a chatbot that uses artificial intelligence to help retailers. It integrates with Facebook Messenger, Instagram, WhatsApp and many retail tools, including Shopify, Magento, and Salesforce.

Heyday’s intelligent technology can instantly answer questions from customers and recommend products. The robot will not be able to answer complex questions. Instead, a human will handle them.

Source: Heyday

Heyday is available for $49 a month.

16. Sparkcentral

Sparkcentral collects all of your social conversations into one dashboard. From one dashboard, you can respond to inquiries or comments across multiple social media platforms, alongside emails, texts, and more traditional customer service interactions.

Sparkcentral allows you to automate, prioritise and delegate tasks. You can track your progress on the platform to see what impact it has.

Sparkcentral is available for a free demo.

Content creation tools that use social media management

Quality content is more important than strategy. These apps will help you keep your text, images and videos up-to-date.

17. OwlyWriter AI

Hootsuite is back with another great product. What can we say? (We’re the best in social media management)

OwlyWriter is Hootsuite’s social media caption writer. It will generate content ideas, hashtags and captions for you within seconds.

18. Copysmith

Copysmith can be your hero if you need help with writing. This platform will help you rank your product pages higher on the internet and increase your social media audience. This software recognizes bot games. (SEO and algorithms are both technology. This platform is perfect for large brands with marketing teams.

Copysmith’s Starter Plan is $19 per month. It includes 50 credits, twenty plagiarism checks, integrations, and in-app support. The Professional plan costs $59 per month and comes with 400 credits and 100 checks.

19. Adobe Creative Cloud Express

Adobe Express templates for social media make it easy to create engaging, eye-catching posts, videos, and stories.

This is the best app for video and photo editing.

Source: Adobe Express

The social media tool offers a wide range of templates, effects and stock images.

Basic plan is free. The Premium plan (which offers more images, branding, millions of images and 100GB storage space), costs about $10 per month.

20. Fastory

Fastory’s templates for mobile games that you can customize to your brand can help you up your mobile marketing game.

The game catalogue includes photo contests, polls, and running games. It adds a fun element to social media, and it can help increase engagement.

Source: Fastory

Fastory starts at $499 per month.

21. Then,

Later is similar to Hootsuite in terms of social media management (you can find a comparison between Later and Hootsuite).

Later’s focus has been primarily on Instagram. Hootsuite is the most popular solution for managing profiles across multiple networks.

If you’re looking to spice up your Instagram feed, Later offers some cool extras. Later offers an Instagram feed planner which lets you see how your Instagram grid looks after you have posted. This is a great way to quickly rebrand your grid.

Social media collaboration tools

The dream can only be achieved by working together, right?

Communication technology is essential for social teams, as they have many balls in the air all at once.

22. Slack

This app isn’t slack.

Slack’s secure communication tools are incredibly useful for teams. You can send DMs to other users, or even leave yourself notes.

Slack supports audio and video chat. You can collaborate on group documents in the platform. (And send GIFs – a must for any hip and fun workplace).

Source: Slack

Slack offers a free plan that includes all the essential features. This includes 10,000 searchable messages and 10 apps, integrations, and video calling.

The cost of the paid version starts at $7 USD per member per month.

23. Airtable automations

You can automate your workflow by programming in this technology.

Airtable integrates with Google workspaces, Facebook and Twitter. You can automate emailing a teammate when a certain spreadsheet field is changed, or get real-time reports on each project.

This software is easy to use and perfect for beginners. As you become more familiar with the technology, automations will get more complex.

Basic plan is free. Plus and Pro plans cost $10 and $20 respectively per month.

24. Trello

Trello is a to-do list that’s easy to use.

Boards, lists and cards on the platform help you to assign tasks, manage your team and keep them on track. This app makes it a lot of fun to check off tasks.

Source: Trello

Trello is a free tool.

Hootsuite helps you save time when it comes to social media. You can manage your social media accounts from a single dashboard. Engage the audience, track results and much more. You can try it for free today.

Get Started

Britny Kutuchief has provided files.

Hootsuite is a powerful social media tool that combines all the features you need. Keep up with the latest trends, beat your competition, and grow.

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