How can SDRs create a sales video in less than sixty seconds?

Video has been a valuable tool for sales teams over the years. SDRs increasingly rely on video to build genuine, meaningful relationships and close deals faster than ever before.

Videos can be used at all stages of the sales process, from prospecting emails to LinkedIn messages. Gartner research suggests that video messaging is one the most essential tech stacks to accelerate sales pipelines.

What other uses are there for videos in SDRs?

Videos can be used at any stage of the sales process and are an extremely versatile tool. Below are some of the most popular:

1. Prospecting

Prospecting video emails can be a great way for sales representatives (SDRs), to introduce themselves and their products. It gives a face and a voice to the prospect, thereby creating a relationship with them.

2. LinkedIn Video message

Send your prospects a friendly LinkedIn message. This will show your enthusiasm for your product/service and create an immediate connection that is impossible with a written message.

3. Videos in sales cadence

Personal videos are a great way of adding a personal touch to a sales call. Videos in sales cadence can be used to express appreciation for the time and effort of the recipients, and even to send them a personal video to introduce yourself and your company.

4. Responses outside of the office

Setting up a prerecorded video clip that will be broadcast to people when you’re not available to them is the best way to let them know you aren’t there. They will feel loved and cared for because they get an instant, clear notification about your availability status. This eliminates the need to wait for a response.

The possibilities for integrating videos into your sales process are endless. However, many sales reps hesitate to embrace the power of video on a daily basis. Studies have proven it to be an effective tool. Let’s dig deeper to learn more.

What can SDRs do to make video creation more efficient?

Every day, salespeople deal with multiple accounts. Sales professionals must master the art of video creation. It can be difficult to create videos efficiently and personalize them each time. This could lead to inefficiency and time-consuming tasks that eventually become inefficient.

Wyzowl statistics showed that 30% of salespeople don’t use video or take advantage of video because they believe it is time-consuming. The following image, which is a side note, also shows why SDRs believe that videos are not important for their sales.

Image source

Hippo Video, which is a comprehensive tool that SDRs can use for efficiency on a scale, removes all of the time-consuming hassles.

1. Using Teleprompter

To create a script for any film you intend to make, you can use the Teleprompter tool. SDRs can make videos look more natural and organic, since you don’t have to memorize scripts. When you are ready to record your video, all you need to do is read the script displayed on the screen and make eye contact with your webcam. This can help improve the video’s quality and delivery.

Let’s say, for example, that you are recording a video and suddenly stop talking/recording. In this instance, Hippo Video Teleprompter will stop the script skimming and stop you from recording.

What does it do to help SDRs create videos that are less than 60 seconds long?

Teleprompter eliminates the need to reshoot videos if you forget your lines or mispell a word.

Watch the video

2. Use AI editor to edit your videos

TheAI editor is available in-house and will allow you to edit your video just like editing a document. This tool will remove any unwanted terms/ blocks by simply removing the text. It is also possible to quickly extract video clips that can be easily integrated in various contexts.

What does it do to help SDRs create videos that are less than 60 seconds long?

You can now edit videos faster and create more videos in less time. This will allow you to quickly create and modify more videos for your customers.

3. Pre-recorded videos can be reused

You can save time when you send videos to prospects and customers in similar industries or domains by using the “video sandwich” feature. You can quickly stitch together relevant pre-recorded video clips to create one complete video.

What does it do to help SDRs create videos that are less than 60 seconds long?

This video sandwich feature is great for sales reps who have a lot of videos. It will allow you to create a complete video in a matter of minutes.

Watch the video

4. Humanize AI allows you to record one video and make 100s of customized videos

AI-powered voice synthesizers can be used to create customized audio tracks that sound exactly like an individual’s voice. Humanize AI can automatically create 100s of voice-personalized videos using a single recorded footage, just as you would speak to your recipients one on one. Humanize AI makes it easy to send personalized videos.

What does it do to help SDRs create videos that are less than 60 seconds long?

You can easily personalize multiple videos with just one video by simply typing text into the field.

5. Pre-built flows can be used to jumpstart your video creation

SDRs can create brand-approved videos quickly with a pre-built flow. The video flow can be used to create video demos, prospecting videos, follow-up videos, document walkthroughs, document walkthroughs, CSM introductions, and product demos.

Video flows allow you to record one video, then modify the background to match the prospect’s LinkedIn profile. Simply paste the URL into the appropriate section. This is a great way for creating more compelling content that stands out among the rest.

What does it do to help SDRs create videos that are less than 60 seconds long?

Pre-design a video flow for each scenario so that SDRs can quickly create relevant videos and send them to prospects.

trium Hospitality increased response rates by three times and cut video creation time by 60%

Atrium Hospitality, a leading hotel and asset management company, integrated Hippo Video’s star feature–personalized video messages–into their booking inquiry emails, property walkthroughs, and demos for their multiple hotel chains. The hospitality giant doubled its response rate and almost doubled prospects engagement in a very short time. All this while cutting video creation time by 60% with video flows.

Conclusion

SDRs are often faced with multiple tasks every day when they manage multiple accounts. Video messaging is an effective way to reduce their workload and increase their output. Hippo Video is here to help. Hippo Video provides comprehensive video tools that allow you to provide high-quality video messaging to your customers in the quickest and easiest way.

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